Blog of demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas
Consulting Sales
Exploring Types of Sales: Strategies for Sales Success
You've probably been told that a sale is a sale. Just get...
Lonnie D. Ayers, PMP
August 25, 2025
Pricing Strategies
How Much Can SAP BW Consulting Save Your Business?
You've asked the big question: how much? It seems simple on...
Lonnie D. Ayers, PMP
August 24, 2025
Inbound Marketing Methodology
Why SAP Customers Need Expert Help with Stories
It feels like we spend our days buried in spreadsheets and...
Lonnie D. Ayers, PMP
August 23, 2025
Cash Flow
Optimizing Cash-to-Cash Cycle Time for Financial Success
What is the most basic goal of any business? At its heart,...
Lonnie D. Ayers, PMP
August 22, 2025
Insight
Harnessing Customer Insight for Enhanced Financial Performance
You probably think you know your customers. But do you...
Lonnie D. Ayers, PMP
August 21, 2025
Need vs Want
Learn the Difference Between Want versus Need
We surround ourselves with solutions. Think about all the...
Lonnie D. Ayers, PMP
August 20, 2025
Competitor Research
How and Why Smart Competitor Research Matters
You know you need to check out the competition. It is one...
Lonnie D. Ayers, PMP
August 19, 2025
Inbound Marketing Assessment
Deciding What to Sell Online: A Step-by-Step Approach
That big question hangs over every new entrepreneur. You...
Lonnie D. Ayers, PMP
August 18, 2025
Inbound Marketing Assessment
How Productized Service Transforms SAP Financial Consulting
Escape the feast-or-famine cycle. Learn how a productized...
Lonnie D. Ayers, PMP
August 18, 2025
Inbound Marketing Methodology
Improve Your Financial Results Optimize What You Sell
How you optimize what you sell can determine the entire...
Lonnie D. Ayers, PMP
August 16, 2025
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