Did you know YouTube has served 1,000,000,000,000 (One Trillion) videos? Or that hundreds of millions of people already engage with brands on social media channels such as Facebook, LinkedIn and Twitter. SAP is shooting to have 1,000,000,000 (One Billion) customers. Big numbers, but how do you use them? One of the key ways is with Customer Relationship Management (CRM) coupled with high performance analytics based on SAP BW. SAP BW is the SAP Business Intelligence or Data Warehouse. It also forms a key element of the Enterprise Performance Management (EPM) system provided by SAP.
But that is at the top level of the sales channel. We also see a need for multi-channel marketing strategies. For instance, many major brands need to reach their customers and prospects via various channels, including:
SAP CRM can help marketers design and manage marketing strategies that address each of these marketing channels. However, there is still a need for a solution that leverages highly focused knowledge of specific industries, their specific offering, and highly focused cross-platform capability. That solution, Hubspot, exist and when coupled with very focused analytics, can help you achieve a Positive Marketing ROI with a high degree of confidence. It can help you identify customer segments, and leverage analytics and smart content to deliver highly customized contextually relevant marketing and sales messaging to relevant customer segments.
Last year, in the U.S. alone, more than $150,000,000,000 was spent on mobile advertising. That is up from $50,000,000,000 just 2 to 3 years ago. Similar numbers are happening in Europe and Asia.
If you don’t have a mobile marketing strategy that fully leverages both SAP CRM based marketing, BW, and Cross-Channel, write-once, publish everywhere technology, we have some key Cross-Channel Marketing Tips to get you started.
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Use These 3 Marketing Routes to Reach Your CRM Goals