I am an Inbound Marketing Specialist who owns and runs a Hubspot Certified Inbound Marketing Agency. A connoisseur of the inbound marketing methodology. I am a Hubspot marketing consultant who will make you push aside your traditional marketing and lure customers to come to you as organically as possible.
But, what is inbound marketing? How does it work exactly? In my experience, I have had to explain what I do and what inbound marketing actually is to a large number of people including family, friends, and strangers.
Upon my explanation, the responses I usually receive range from vacant stares to genuine intrigue. Generally, I try to simplify what I do as generating web traffic and inbound sales through social media, such as LinkedIn, blogging, search engine optimization (SEO), content creation and keywords.
What I love most is when people I know who once were confused or not interested in what I do have that “Aha!” moment. For example, a friend recently was confronted by her boss to revamp their marketing efforts for their real estate business, as their current marketing was no longer generating the sales they needed.
She knew I did some sort of marketing and wanted to hear more and so I sat down with her and went down a list of questions to get a better understanding of their situation. The questions were as followed:
Based on these few questions, my friend and I both realized that her company needed some major changes in their marketing plan or else the business will surely continue to suffer.
We created a plan that consisted of Inbound Marketing methodologies utilizing all forms of social media to advertise available real estate properties, reestablishing their online email campaign and creating checklists relevant to buying in the local area and posting them on the website.
Social media is a crucial component of any successful digital marketing strategy. With billions of active users on popular platforms like Facebook, Instagram, Twitter, and LinkedIn, social media is a goldmine for businesses looking to expand their online presence and attract new customers. By leveraging advanced digital marketing strategies like content creation, search engine optimization, and targeted advertising, businesses can use social media to engage with their audience, build brand awareness, and ultimately increase sales. The key to success on social media is to stay up-to-date with the latest trends and best practices, and to be consistent in your messaging and branding across all platforms. With the right approach, social media can be a powerful tool for growing your business and achieving your marketing goals.
In today's competitive business landscape, small businesses need to have a solid social media strategy to stay relevant and effectively compete with the big guys. A real estate agency, for example, can leverage social media platforms like Facebook, Twitter, and LinkedIn to advertise their available properties, engage with their audience, and ultimately increase sales. By creating valuable content such as checklists, whitepapers, and videos, a real estate agency can attract both new and old customers and establish their credibility in the industry. With the right execution of inbound marketing methodologies, a small business can level the playing field and achieve measurable improvement in their marketing efforts. It's essential to stay up-to-date with the latest trends and best practices in social media marketing to ensure success in the long run.
To effectively market to your target audience, it's first important to identify who they are and where they can be found. For a local real estate agency, social media channels like Facebook, LinkedIn, and Twitter can be great resources for finding potential customers. By creating targeted ads and utilizing advanced digital marketing strategies like content creation and search engine optimization, businesses can engage with their audience, build brand awareness, and increase sales. It's essential to stay up-to-date with the latest trends and best practices in social media marketing to ensure success in the long run. With the right approach and execution of inbound marketing methodologies, a small business like a real estate agency can level the playing field and achieve measurable improvement in their marketing efforts.
However, there are thousands of businesses that are suffering because they are not executing aspects of their marketing efforts correctly or not utilizing important marketing platforms at all. Here are three reasons why your current marketing efforts may not be working and why you need to implement some new inbound marketing methodologies into your marketing strategy:
Though new marketing concepts and methodologies such as inbound marketing have been available and successfully used in more than 100,000+ businesses, many companies are still not taking advantage! Don’t let your old marketing habits get the best of you and download our Hubspot partnered ebook on 10 Useless Things to Cut From Your Marketing by clicking the button below.
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