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Lonnie D. Ayers

Lonnie D. Ayers, PMP

President

SAP Sales & Distribution

Why SAP SD Expertise Matters at the Point of Action

 Moving from strategy to execution

Understanding the order-to-cash process is only half the battle. Many organizations get stuck in “analysis mode” without a clear path to execution. That’s where experienced SAP SD implementation support comes in. We bridge the gap between strategy and action, ensuring that your blueprint translates into working solutions that support sales, logistics, and finance teams on day one.

Explore our SAP SD solutions and methodology

Avoiding costly missteps in SAP SD projects

SAP SD projects are complex, often spanning multiple business units, geographies, and compliance frameworks. Without the right guidance, it’s easy to fall into pitfalls like over-customization, poor integration, or underestimating localization requirements. Our consultants use proven methods for SAP SD project risk management, helping you avoid budget overruns, missed deadlines, and post-go-live disruptions.

The ROI of expert-led SAP SD consulting

The real question isn’t whether to implement SAP SD — it’s whether you’ll get the value you expect from the investment. Expert-led projects deliver faster time-to-value by streamlining order cycles, reducing manual errors, and enabling accurate forecasting. With the right partner, SAP SD becomes more than software — it becomes a growth engine that drives measurable ROI.

Why SD Expertise Matters at the Point of Action

 

Engagement Models Tailored to Your Needs

Advisory Services

Not every organization needs a full implementation project from day one. Our SAP SD advisory services provide strategic guidance through audits, roadmaps, and blueprint reviews. This model is ideal if you’re preparing for an S/4HANA migration or want expert validation of your existing processes before committing to a larger initiative.

Project Delivery

When it’s time to execute, our SAP SD project delivery model ensures end-to-end ownership of your implementation or rollout. From global template design to localization and compliance, we manage every phase of delivery. This model is best for companies that need a partner to lead full-scale deployments, including multi-country S/4HANA implementations and complex integrations.

Staff Augmentation

Sometimes, what you need is the right expertise embedded directly within your team. Our SAP SD staff augmentation services give you access to senior consultants who can fill knowledge gaps, support specific workstreams, or mentor your internal team. Flexible staffing means you get the skills you need, for as long as you need them, without long-term overhead.

Managed Services & Continuous Improvement

Go-live is just the beginning. With our SAP SD managed services, we provide ongoing optimization, support, and continuous improvement. From monitoring KPIs to implementing new features, we ensure that your SAP SD landscape evolves with your business. This model is ideal for companies looking to reduce risk, improve performance, and avoid “set it and forget it” implementations.

Tailored Engagement Models

 

What You Can Expect When You Work with Us

Proven Four-Phase Methodology in Action

Every engagement is guided by our structured SAP SD methodology — Discovery & Blueprinting, Design & Build, Testing & Training, and Go-Live & Continuous Improvement. This framework reduces risk, ensures alignment with business goals, and provides clarity at every stage of the project.

Transparent Communication & Milestones

We believe successful projects require transparency. With SAP SD project governance built into every engagement, you’ll receive weekly status updates, milestone dashboards, and proactive issue resolution. Our approach ensures you always know where your project stands and what’s coming next.

Industry-Specific Best Practices

Each industry has unique sales and distribution challenges. Whether it’s pharma compliance, automotive variant configuration, consumer goods global rollouts, or retail omnichannel integration, we apply proven SAP SD best practices tailored to your industry. This ensures faster adoption and higher value from day one.

Business Outcomes That Matter

Our focus is not just on system configuration but on delivering measurable results. Expect shorter order cycles, lower DSO, improved forecasting accuracy, and higher delivery performance. With us, your SAP SD implementation becomes a business transformation initiative — not just an IT project.

What to Expect When Working With Us

 

Case Studies & Client Success Stories

Global Rollouts in Consumer Goods & Pharma

A multinational consumer goods leader adopted a unified SAP SD global template to manage sales across multiple regions. See industry-specific SAP SD best practices. By embedding compliance, tax, and localization rules, they achieved consistent processes worldwide and improved visibility across 40+ markets. In the pharmaceutical sector, SAP SD enabled tighter control of order management and batch traceability, ensuring both regulatory compliance and patient safety.

Automotive & High Tech Projects

For global automotive manufacturers, we delivered SAP SD variant configuration and Advanced Available-to-Promise (AATP) to handle configurable products and dealer allocations. The result was faster order confirmations, optimized dealer networks, and higher on-time delivery rates. In high-tech, our work integrated SD with CRM and e-commerce platforms, ensuring real-time pricing and availability across global channels.

Retail & Distribution

A major retail brand implemented SAP SD with Commerce Cloud and EDI integration to unify B2B and B2C order flows. With real-time pricing updates and synchronized logistics, the company improved fulfillment accuracy and reduced order errors, driving measurable gains in customer satisfaction and repeat business.

Case Studies and Client Success Stories

 

Why Clients Choose Us Over Other Firms

20+ years of SAP SD consulting experience

With over two decades of hands-on delivery, our team has led full life-cycle SAP SD implementations, global rollouts, and complex S/4HANA migrations. This history of success means we understand not only the technology but also the business realities that drive adoption and ROI.

Proven track record across industries

From pharmaceuticals and consumer goods to automotive, oil & gas, and retail, our consultants bring industry-specific SAP SD experience to every engagement. By reusing proven best practices, we accelerate delivery while avoiding the pitfalls of “starting from scratch” in each new industry.

Balanced functional and technical expertise

We combine strong functional process knowledge in sales, logistics, and finance with deep technical SAP SD configuration skills. This balance ensures solutions are designed for both business outcomes and long-term technical stability — without over-customization.

Global team, local knowledge

Our global consulting team has successfully delivered projects in North America, Europe, Latin America, and Asia. With expertise in SAP SD localization, tax compliance, and multi-currency processes, we ensure your global rollouts succeed without sacrificing regional accuracy.

Trusted by Fortune 500 & mid-market clients alike

Whether advising a multinational with operations in 40+ countries or supporting a regional distributor scaling up, we’ve been a trusted SAP SD consulting partner to companies of all sizes. Clients return to us because of our transparency, delivery consistency, and focus on measurable results.

Trusted Partner


New to SAP SD? Start with the OTC fundamentals

Ready to Transform Your SAP SD?

Ready to Transform Your SD

Book a Consultation Today

The fastest way to start solving your sales and distribution challenges is to talk directly with an expert. Use our embedded calendar to schedule a SAP SD consultation at a time that works for you. In this session, we’ll discuss your current challenges, review audit insights, and identify the right engagement model for your business.

 

Get Your Personalized SAP SD Roadmap

If you’ve already completed the SAP Sales Process Audit Checklist, we’ll use your results as the foundation for a tailored roadmap. This roadmap highlights quick wins, high-priority improvements, and longer-term opportunities for optimization — giving you a clear view of how SAP SD can deliver measurable ROI.

 

Let’s Talk Business Outcomes

At the end of the day, technology only matters if it moves the needle. Our consulting focus is on outcomes: shorter order cycles, lower DSO, accurate forecasts, and higher on-time delivery rates. Let’s work together to ensure your SAP SD implementation delivers results you can measure.

 

 

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In order to see if we are the right fit for your business, schedule a call with one of our strategists.

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What Our Customers Say About Us

Elizabeth Sanjenis

Elizabeth Sanjenis, Sr. IT Global Sales and Marketing Business Analyst, Johnson Controls

Working with Lonnie was a wonderful surprise in my career. Not only is he a passionate Marketing professional, but a great team member and employee with more than a "can-do" attitude, but rather a "we will" conviction. With his help and strategic expertise in SEO and Inbound Marketing, we were able to improve our website's lifetime visits count from 2.37 million in two years, to 1 million visitors per month. He also helped boost our shopping cart conversion rate from 7 to 13 percent, and implemented YouTube best practices that helped raise our subscriber count from about 1k to 21k, among other multiple contributions, which helped our company reach unprecedented increases in revenue. He is a very powerful addition to any strategic digital marketing team and I sincerely look forward to the opportunity of working with him in the future again.

Soren Detering

Soren Detering, Detering Consulting

Working with Lonnie Ayers of SAP BW Consulting, Inc. has helped me grow my SAP practice to multi 8 figure SAP consulting engagements.  I've also become an official SAP Partner and refined and perfected my Sales approach.

Simone Bellanova

General Manager WW Strategic Sales Dynamics365 at MicrosoftRome Area, Italy

Working with Lonnie represented for me an extraordinary chance to increase my knowledge into the Airline MRO Operation. Lonnie is great to understand industry trends and issue issues and match those with customer request and advising the customer on who SAP solution provide support. Lonnie is a very proactive professional with an entrepreneur mindset.

FAQs

OUR FREQUENTLY ASKED QUESTIONS

It depends on your goals and current state. If you need strategic direction, our advisory services are a good starting point. If you’re planning a rollout or migration, our project delivery model provides end-to-end leadership. For flexible expertise, staff augmentation can fill short-term gaps. And if you’re already live, our managed services keep your system optimized over time.

 

 

In most cases, we can mobilize resources within a few days to a couple of weeks. The timeline depends on your engagement model — staff augmentation can start almost immediately, while a full SAP SD implementation project may require discovery and scoping first. Our structured onboarding ensures we hit the ground running without sacrificing quality.

Typical outcomes include shorter order cycles, lower Days Sales Outstanding (DSO), improved forecasting accuracy, and higher on-time delivery rates. Many clients also see reduced revenue leakage through pricing governance and fewer compliance risks thanks to our focus on SAP SD best practices.