WELCOME

Google Ads Management

Our Step-by-Step Approach for New Google Ads Clients

Done For You
We're Your Google Ads Easy Button

Are you tired of the hassle of managing your Google Ads campaigns? Look no further, because we provide a hassle-free solution with our Done for you Google Ads Management services - we'll take care of everything while you sit back and watch your business soar to new heights. Consider us your easy button for all your advertising needs.

Were Your Google Ads Easy Button
We Can Help You Do It
Done With You
We Can Help You Do It

Are you struggling to make your Google Ads campaigns stand out and bring in high-quality leads? Look no further! Our team of Google Certified Ads consultants is here to provide you with the expert guidance and coaching you need to build out high-performance ads. We understand that not everyone has the time or expertise to navigate the complexities of Google Ads, but with our help, you can take your campaigns to the next level. Whether you're a small business owner or a seasoned marketer, our Google Ads coaching will empower you to optimize your ad strategy, increase your click-through rates, and ultimately drive more conversions. Don't let your competitors outshine you in the digital advertising space. Let our experienced consultants guide you through the process and unlock the potential of your Google Ads campaigns. Contact us today to get started on your path to advertising success!

E-Commerce Experts
Running Google Merchant Center Ads?

Are you looking to maximize your online sales potential and drive high-volume profits? Look no further! Our team of experts specializes in setting up ecommerce sites and utilizing the power of Google Merchant Ads to skyrocket your sales. With years of experience and a deep understanding of the online market, we know exactly how to create a seamless and user-friendly shopping experience that will attract and convert customers. Our proven strategies and meticulous attention to detail ensure that your ecommerce site is optimized for success. From designing eye-catching product pages to implementing effective advertising campaigns, we have the expertise to drive high-volume sales that generate significant profits for your business. Trust our team to navigate the complexities of the digital landscape and take your online business to new heights. Contact us today to discover how our expertise in setting up ecommerce sites and utilizing Google Merchant Ads can transform your business into a profitable powerhouse.

Running Google Merchant Center Ads-
Strategy Before Tactics

Google Ads Can Drive Tremendous ROI

Google Ads is a powerful tool that can drive tremendous return on investment (ROI) for businesses. With its vast reach and targeting capabilities, Google Ads allows companies to reach their target audience at the right time and place. At SAP BW Consulting, Inc., we understand the importance of maximizing ROI for our clients, which is why we follow a proven 4 step process with all new Google Ads Management clients. First, we conduct a thorough analysis of your business and goals to develop a customized strategy. Next, we optimize your ad campaigns by selecting relevant keywords, creating compelling ad copy, and refining targeting options. Then, we monitor and track the performance of your ads to make data-driven adjustments and ensure optimal results. Finally, we provide detailed reports and insights to keep you informed of your campaign's progress. With our expertise and systematic approach, we can help you achieve a solid start and drive exceptional ROI with Google Ads.

Phase
1
Onboarding

Account and Tech Setup

Your need for more revenue from Google Ads can be solved by using our Advanced Google Advertising Method covered in this productized approach to Google Ads Advertising.

To set you up for Google Ads success, we'll start your journey by first doing a deep dive into understanding 'what you sell'.
 
Google Ads, and the related Google Analytics Platform, is a big platform with many tools and to get the most value of them, you'll need to have razor sharp understanding of what you sell.
 
  • Determine What You Sell
    • Study Current Sales
    • Unique Selling Proposition
    • Preliminary Budget Estimation
    • Identify Key Users (Who Approves Budget and Ads)
    • Identify Competitors & Initial Keyword Identification
    • Establish Measurement Plan
 
Phase
2
Account Setup

Structure Account

During this phase, we transition from 'getting to know you and your business' to getting setup for success.

AdWords Account Setup and Configuration

  • Campaign Creation
  • Ad Group Structuring
  • Keyword Selection
  • Ad Copywriting
  • Ad Extensions

 

Phase
3
Strategy Determination

Keyword Research and Analysis

We Now Get to Know What Keyword Your Customers Use to Find You.

Keyword Research and Analysis

  • Long-tail Keywords
  • Competitor Analysis
  • Search Volume Analysis
  • Negative Keyword Identification
Phase
4
Activate Ad Campaigns

Establishing Budgets

Budgeting and Spending Goals Must Be Set.

Bid Management and Budget Allocation

  • Set Cost-per-Click (CPC) Strategy
  • Set Bid Adjustments
  • Budget Distribution
  • Create Ads and Creatives
  • Determine Campaign Types
Phase
5
Continuous Optimization

Campaign Expansion

Optimize Ad Groups, Landing Pages and Campaigns

Google Ads is a highly dynamic environment. Competitors are constantly finding and targeting YOUR ads. What you sell sometimes changes. Google constantly updates it's Ads Tools, it's Analytics Tools, it's Merchants tool, your Business Profile and other Google tools.

During this optimization phase we:

  • Actively monitor and adjust your account on a daily basis
  • Review and implement Google recommendations (can be several dozen per day)
  • Adjust the bids per the Google recommendations
    • Weekly implement Keyword Planner Tool adjustments
  • Update Audiences based on Data Feeds
  • Provide feedback to Google on won customer profiles
  • Compare target metrics against the measurement plan
  • Leverage Google's AI and Machine Learning capabilities in Optimizations
  • Update Creatives including images, words and videos.
  • Respond to competitor counter actions
Ready to Get Started?

Use the Calendar to Book a Meeting

After gaining a deep understanding of the four phases outlined above, it's time to take action and propel your business to new heights. Don't let this valuable knowledge go to waste – book a meeting with me today, and let's dive straight into creating an impactful Google Ads campaign for your business. With my expertise and your unique vision, we can unleash the power of online advertising to attract more customers, increase brand awareness, and drive remarkable results. Don't miss out on this opportunity to revolutionize your business – schedule a meeting now and let's embark on this exciting journey together!