The Google Ads Performance Health Check is a diagnostic assessment that evaluates the five core foundations that determine your campaign success: account structure, targeting and intent, ad relevance, conversion tracking, and optimization rhythm. It shows you exactly where your Google Ads setup supports strong performance and where bottlenecks may be limiting ROI.
Reveal What’s Silently Limiting Your Growth
Google Ads Performance Health Check
Unlock the Insights You Need to Improve Your Google Ads Performance
The Google Ads Performance Health Check reveals how well your account supports stable, scalable results. Most advertisers focus on keywords and bids, but the biggest performance gains usually come from strengthening the deeper systems Google relies on—account structure, intent alignment, ad quality, conversion tracking, and optimization rhythm. This assessment gives you a clear, data-backed view of where your Google Ads strategy is working and where hidden inefficiencies may be reducing ROI.
Why This Assessment Matters
Google’s algorithms depend on clean, consistent signals. If your targeting, messaging, or conversion data is misaligned, your campaigns become more expensive and less predictable—no matter how much you refine your ads. With this scorecard, you receive a personalized breakdown showing exactly which areas limit performance, along with practical insights you can act on immediately to improve lead quality, cost efficiency, and overall profitability.
Designed for Advertisers Who Want Reliable, Scalable Results
Whether you manage Google Ads yourself or oversee an internal or external team, this assessment provides clarity you won’t find in standard reports or automated recommendations. It helps you understand how your account looks from Google’s perspective—and why certain outcomes keep repeating. If your goal is to scale spend confidently, increase conversions, or reduce wasted ad budget, this Health Check gives you the strategic direction to get there.
What Happens After You Complete the Assessment
Once you finish, you’ll receive a customized report detailing your performance tier and improvement priorities. You’ll see where your setup supports growth and where structural gaps are holding back results. The goal isn’t to overwhelm you—it’s to give you a focused roadmap to stronger Google Ads performance and better return on investment.
FAQs
OUR FREQUENTLY ASKED QUESTIONS
Most people finish the assessment in just a few minutes. The questions are simple and non-technical, but they reveal critical insights about how effectively Google can learn, optimize, and deliver profitable results from your account.
You’ll receive a personalized report that includes your overall performance tier, a category-by-category breakdown, and clear recommendations to improve your Google Ads results. The insights highlight where improvements will have the biggest impact on efficiency, lead quality, and scaling potential.
This assessment is ideal for business owners, marketing managers, and advertisers running Google Ads who want clearer visibility into what’s driving or limiting their performance. Whether you manage your campaigns internally or work with an agency, the Health Check provides an unbiased, strategic evaluation.
Not entirely. The Health Check identifies key structural and strategic issues that influence your results, giving you a clear understanding of your biggest opportunities. If you need a deeper ROI, bidding, or keyword-level analysis, you can request a full audit or continue with the advanced Profitability Readiness Assessment after this assessment.