As a Google Certified Ads consultant who has managed over $6 million in ad spend (and counting), one of the most critical skills I've honed is keyword research. Whether you're working on boosting your SEO or optimizing Google Ads campaigns, understanding how to effectively research keywords is the foundation of success. The difference between hitting your traffic and conversion goals versus missing them often comes down to whether you're targeting the right keywords.
And that’s where the power of tools like Google's Keyword Planner comes in. I use it as a my keyword research tool when I perform keyword research when I am setting up both Google search campaigns and display campaigns, in fact, I use it for every type of Google Campaign, including even Shopping Campaigns. It reveals keyword search volumes, and is outstanding as an adwords keyword finder. It also serves as a adwords keywords tracker. By providing search volume data for each keyword, and aligning dedicated landing pages for each keyword, I can send very targeted clicks to exactly the right page.
Think about this for a second: imagine spending thousands of dollars on Google Ads or investing months into SEO, while not using the Google Adword Keywords Planner, only to realize that you're targeting keywords no one is searching for, or worse, the wrong audience entirely. Keyword research isn't just a "nice to have"—it’s the core of every successful digital marketing campaign. Over the years, I’ve worked with a wide range of clients, helping them find the right keywords to target using professional tools like Google Keyword Planner and AdWords. Today, I’ll guide you through how I do it, step by step.
Why is keyword research such a crucial piece of the digital marketing puzzle? Simply put, your audience’s search behavior dictates your success. When done right, using the free google adwords keyword tool, keyword research helps you understand how your target audience is searching for products or services, what pain points they have, and how you can answer those needs better than your competitors.
With tools like the google keyword checker and google keyword discovery tool, you can not only uncover the terms your audience is already using but also identify hidden opportunities to dominate in your niche. These tools are essential, whether you’re trying to rank organically or crafting paid campaigns on Google Ads.
The Google Keyword Planner tool is a powerhouse for finding SEO-friendly keywords that can help you rank higher in search engines. Here's how I approach using it to find the best keywords for SEO:
Using the google keyword analysis tool allows you to gauge which keywords will bring in traffic while also aligning with your content goals. This is the same process I follow for my clients when I'm looking to boost their organic traffic.
When it comes to paid campaigns, targeting the right keywords can be the difference between a high return on investment (ROI) and wasted budget. Here’s how I use AdWords keyword research tools to optimize campaigns:
I’ve used these strategies across various industries, from e-commerce to B2B services, to make sure my clients get the most out of their Google Ads campaigns.
Finding the best keywords isn’t just about volume—it’s about relevance and intent. Here’s how I ensure I’m selecting the most valuable keywords:
One of the most effective ways to ensure you're on the right track is to constantly analyze performance data. Use a google keyword performance checker to monitor how well your chosen keywords are delivering results and adjust your strategy accordingly.
Here’s a tip: You don’t need to create two separate keyword strategies for SEO and Google Ads. Instead, you can and should align your keywords across both channels, focusing on intent. For example:
By continually refining your keyword lists using tools like the Google keywords search tool, you can maximize the impact of both your organic and paid strategies. This integrated approach ensures that you're driving the right traffic, whether through search or ads.
Keyword research is an ongoing process—one that evolves as search trends change and as you refine your business strategy. Whether you’re working on an SEO campaign or optimizing your Google Ads, the key to success is understanding how to use the right tools and techniques to uncover valuable keywords. From the Google keyword planner tool to AdWords keyword research tools, these are the same methods I’ve used to help my clients achieve better rankings, drive more traffic, and improve their overall ad performance.
Now that you’ve learned how to research keywords effectively, it’s time to apply these strategies to your own campaigns. Whether you’re optimizing for SEO or setting up a new Google Ads campaign, the right keywords will help you reach your goals.