Finding the perfect Google Ads consultant can feel like searching for a needle in a haystack, especially with so many self-proclaimed "experts" out there. It can be overwhelming to figure out who genuinely has the skills and experience to take your Google Ads campaigns to the next level. This is where a Google Ads consultant with proven expertise comes in.
Think of it this way – you wouldn't trust just anyone with your business finances, right? You want a specialist, someone who understands the ins and outs and can help you maximize your returns. A Google Ads consultant is like a financial advisor for your online advertising budget – they help you invest wisely and get the most out of your Google Ads account.
Use Our Hubspot Inbound Marketing and Sales ROI Calculator to Find out the ROI you can Get From Using Hubspot Inbound Marketing and Sales Software.
So, what makes a great Google Ads consultant? What should you look for when hiring one?
A good consultant does more than just tweak a few settings in your account. They become an extension of your team, understanding your business goals and crafting a customized strategy to reach them. They are data-driven and results-oriented. Here are some telltale signs of a Google Ads consultant worth their salt:
Just as important as knowing what to look for is knowing what to avoid when hiring a Google Ads consultant:
Choosing the right Google Ads consultant can be a game-changer for your business. A Google Ads expert can implement effective bidding strategies to help you succeed. It’s like the difference between stumbling through a maze blindfolded and having a detailed map to guide you straight to the treasure. With a strategic partner by your side, you can:
What can you expect when working with a skilled Google Ads consultant?
Every good partnership begins with a conversation. This stage focuses on understanding your business objectives, current campaigns (if any), challenges faced, and desired outcomes. Think of it as building the foundation for a successful strategy.
The next step involves conducting a comprehensive audit of your existing Google Ads account (or analyzing your competitors if you are just starting). This is where a consultant can help your business identify missed opportunities. A thorough assessment looks at crucial elements, like:
| Element | Description |
|---|---|
| Keywords | What keywords are currently driving traffic to your website through paid search ads? Are there new keyword opportunities or issues with how they are being used? |
| Ad Copy | Does the language in your ad copy resonate with your target audience and entice clicks? What’s the overall quality of your ad copy? |
| Landing Pages | Are the landing pages users are taken to after they click your ad relevant to the ad itself? |
| Bidding Strategies | Are you utilizing the most cost-effective bidding methods to maximize your return on ad spend? |
This phase helps uncover hidden leaks in your campaigns and highlights untapped growth potential. An experienced consultant can use their knowledge of the advertising platform to improve your campaigns. This can lead to more qualified traffic and a better conversion rate.
Based on the insights gained during the initial phases, a Google Ads consultant will collaborate with you to craft a winning strategy tailored to your business goals. They can also manage your Google Ads campaigns. This may include adjustments to the existing campaigns, setting up new campaigns, or a combination of both. You can utilize PPC advertising, display advertising, and Google Shopping campaigns.
Google Ads is not a "set-it-and-forget-it" system. It's important to work hard if you want to see results from your digital marketing campaigns. This is an ongoing process, requiring regular analysis, A/B testing, bid adjustments, and strategic tweaks to ensure that your campaigns stay relevant and optimized to drive conversions in an ever-evolving digital landscape. For example, consider that with a market share that exceeds 90%, Google clearly has the advantage over its competitors.
The platform is constantly changing to stay ahead and because Google Ads make up so much of their revenue, they are relentlessly improving. Google is a very successful company in part due to its advertising platform. An effective consultant stays agile and adapts their approach to align with the evolving marketplace.
In the complex world of online advertising, where competition is fierce and the Google Ads landscape is continuously evolving, a seasoned Google Ads consultant can be an invaluable asset. With their specialized knowledge, strategic thinking, and commitment to delivering measurable results, they guide you through every twist and turn, ensuring that your advertising dollars work smarter, not harder, to propel your business towards lasting success.
A Google Ads consultant is like an architect for your online advertising on Google. They work to design, build, and optimize your ad campaigns to attract customers to your website. Think of a consultant like a specialized financial advisor – but for your ad spend. They can provide one-on-one consultant services.
There are many different situations when a Google Ads consultant could benefit you. However, some of the most common include, but are not limited to:
Several core characteristics set exceptional Google Ads consultants apart. These individuals not only boast extensive knowledge of the Google Ads platform but also possess a data-driven mindset to maximize campaign performance and deliver remarkable returns. Look for an ads specialist with experience managing Google Ads.
Deep expertise in Google Adwords is paramount for a consultant. Since Google controls over 90% of the search engine market, their ad platform offers the largest potential for reach, but requires specialized knowledge to properly leverage. They need to know how to increase brand awareness. As expert Google Ads Consulting provivders, they should also know about ad placement, ad groups, and how to segment campaigns to ensure the ads work to reach the right audience and drive conversions.
We are a full-service Hubspot Certified Inbound Marketing and Sales Agency. Our sweet spot is creating highly converting landing pages, then we drive qualified leads using highly converting paid traffic to those landing pages. In addition, we work to integrate your SAP System with Hubspot and Salesforce, where we have a deep delivery capability based on years of experiecne. Please our book a meeting service to get started.