Before we jump in, I like to offer you the chance to get a Google Ads Performance Health Check. It will only take you about 3 minutes, and will provide you an improvement roadmap, customized to your particular account.
Have you ever been faced with the tough question of how much you should spend on Google Adwords. Your decision about how to set your Google Ads budget should be grounded in realistic investment scenarios.We get asked that question all the time, and decided to build a calculator to help you quickly compute the answer, which you try out right after this paragraph. Your decision about how to set your Google Ads budget should be grounded in realistic investment scenarios.
Determining the maximum amount to invest in Google Adwords is crucial for optimizing your advertising efforts. To calculate this, you need to consider several inputs.
Maximize the potential of our calculator by following these simple instructions.
While our calculator uses an average order value for a single, composite product, your company will probably have multiple products, and service lines. We recommend you perform this calculation for each of them independently, at least initially.
Although we are Inbound Marketing experts, meaning our goal is to bring traffic to your site via organic traffic, many companies need faster results. That's why the Hubspot Ads Add-On is such a powerful tool for making informed Google Adwords investment decisions.
Most clients start with an annual plan based on a target sales revenue. As Google's AI learns what works for your business, it often is able to far exceed your lead generation and sales expectation.
When this situation arises, it is time to decide whether you can afford to invest more, especially with regards to inventory availability or service delivery capability.
This calculator is designed with the assumption of using paid advertising to drive 100% of your sales. The focus is to achieve the highest possible ROI, while meeting your sales revenue target. When using it to decide upon investment figures, it is entirely possible to decide to spend more and make more, or conversely, to settle for a lower ROI by spending more competitively within the highly competitive Google Ads market.
An investment in Google Ads should be viewed as any other investment you're company might make. You may or may not have higher ROI opportunities. But this is one of the ones where you will have the clearest visibility into your ROI, in near real-time.
As it happens, this tool was built in response to a real-world ecommerce business in which we were handling their Google Ad-Spend.
We actually handled all of this clients digital marketing and sales needs, which made getting the Google Ad-Spend critical to both him and us. It was a challenge arriving at an agreed upon annual sales target as the manufacturing was handled in China, and the transit times varied widely.
This is where it pays to have a responsive advertising system. You don't want to be spending money on Google Ads when you don't have product available. Because the client was 100% on Shopify and Hubspot, as well as a variety of systems that all worked together essentially as a mini ERP, we were able to dial in the Google Ads to hit those profitability targets.
It is never a good idea to run this type of calculation just once. Google Ads is not a set it and forget exercise. That's why we recommend rerunning it at least monthly. Any longer than that, and you may not really be taking into account the real business environment. Any shorter, and your spend will show up as spikey. Neither situation contributes to achieving optimal Google Ads ROI.
Unlock the full potential of your advertising efforts with these expert tips and tricks
There are several key, proven strategies to boosting your AOV.
Topics to explore: Techniques to improve click-through rates, Lowering cost per click through optimization techniques
There will always be pressure to drive down your cost per click and to improve click-through rates.
We offer a number of structured Google Ads management packages—as well as fully customized proposals—so we can align our work with your specific goals, budget, and growth targets. Whether you’re looking to increase qualified lead volume, improve ROAS, support a new product launch, or scale an existing campaign globally, we tailor our strategy, bidding approach, and reporting to match your business objectives and internal KPIs. If you want a structured walkthrough, our Google Ads management team can build this model for you.
Next, you’ll want to estimate your Google Ads costs and returns before committing.
We are a full-service Hubspot Certified Inbound Marketing and Sales Agency. We are also a Google Partner and Google Ads Management Agency, and hold various Google Certifications. In addition, we work to integrate your SAP System with Hubspot and Salesforce, where we have a deep delivery capability based on years of experience. Please our book a meeting service to get started.