If you are involved in unifying sales and marketing, you will want to understand how the advent of the always on consumer, who is interested in marketing content, whether it is pinterest marketing content generated by legions of foto snapping smartphone users or facebook marketing content shared by millions.
The hard part is to generate valuable marketing content, from the standpoint of the consumer, not the marketeer, whether it is “How-To” oriented business blogging, direct marketing, which provides something more than an ‘old lamps for new lamps’ approach or very sophisticated marketing based upon google plus marketing best practices, which happen to change every six months or so.
Why 10,000 Retailers using SAP Need Inbound Now!
Some very successful firms are already engaging in twitter marketing, and of course, many celebrities, who have thousands and in some cases millions of followers, actually provide data for robust customer segmentation approaches, with which they are optimizing email marketing to help drive demand for CD sales and event sales.
Are large firms, especially in the Retail Space, doing much to lower the cost of lead acquisition?
Are they optimizing landing pages to drive lead conversions, and using closed loop ROI marketing analytics to perform market segmentation and drive highly valuable customer acquisitions?
Can a firm on the scale of a Wal-Mart actually hope to use CRM to know something about every customer?
The answer is yes and they better hope they can know the human being behind every customer.
For, if not, the traditional small retailer, for whom a personal relationship was always part of the sales and marketing mix, may have a chance of withstanding the onslaught of a Global Level Retailer with their vertically integrated, SAP ‘information infused’ Supply Chain.
These and many other aspects of today’s marketing world are available in our guide “20 Marketing Trends & Predictions for 2013 and Beyond”.
You can access it for free by pressing the button below.
But after reading it, don’t just file and forget it.
With almost half of the shopping malls in America and many around the world either closing, closed, abandoned, or bulldozed, you have to take action now to develop and implement an effective marketing campaign management plan to sustain and grow your business now and in the future, by answering the one question all consumers ask - “What’s in it for me” or WIIFM.
People who read this also read:
How to Turn Facebook Fans into Paying Customers
How to Attract Customers with Twitter
How to Use Pinterest for Business
How to Unlock the ROI of Your Marketing Analytics
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