SAP BW|BOBJ|Project Management Blog

Building Trust in Your Data: Steps to a Strong Data Foundation

Written by Lonnie D. Ayers, PMP | Tue, Dec, 02, 2025 @ 05:30 PM

Most leaders feel overwhelmed by dashboards yet still ask a simple question in every meeting. Can we actually trust these numbers? If you are tired of arguments over whose spreadsheet is correct, your issue is not a lack of data.

 

 

Your real issue is the strength of your data foundation. A trusted data foundation is the difference between fast, confident decisions and slow, political ones. As IDC points out, the global data sphere is expected to reach 175 zettabytes by 2025.

 

Volume will not save you, but reliability will. To succeed in this changing business landscape, you need a system that supports accuracy. Leaders need to see how their teams stack up today.

 

Take your Decision Intelligence Maturity Assessment and use it as a mirror. You might be closer to a trusted, decision-ready environment than you initially thought.

 

Alternatively, you might see the cracks that explain your weekly reporting drama.

 

If you’d like to see where your organization currently stands, take the Decision Intelligence Maturity Assessment.

 

 

Why Leaders Struggle To Trust Their Data

Think about your last executive meeting. Someone displayed a slide with revenue figures. Someone else opened a different report and said that the numbers did not match their view.

 

Fifteen minutes later, the group was arguing about sources rather than making business decisions. That pattern usually starts with data silos. You might have SAP on one side and a Hubspot CRM on another.

 

Finance sits on its own island while a patchwork of spreadsheets sits under critical decisions. Every team copies, adjusts, and reshapes numbers. They then wonder why the truth never lines up across the enterprise data environment.

 

Then you encounter metric drift. A simple concept like margin, revenue, or active customer slowly picks up extra rules. Someone adds a filter for a specific region.

Another person changes a date range to look better. Before long, you have several versions of the truth floating across email threads and slide decks. Manual transformations make this problem worse.

 

Analysts get stuck copying from SAP into Excel, massaging data, and pasting it into PowerPoint. Nothing about that flow is repeatable or transparent. If one cell reference changes, results shift and nobody knows why.

 

In many organizations, metadata management is another quiet villain. Product hierarchies, customer groups, and planning data fall out of sync over the years. No one owns them across departments.

 

Reporting teams keep adding one more manual rule to patch over gaps in data collection. Add long reporting cycles to this mix, and you have a perfect setup for distrust. If leaders must wait two weeks for consolidated results, they will build their own side numbers.

 

At that point, alignment breaks completely. Without a solid data strategy, the organization fractures into competing narratives.

The Hidden Cost Of A Weak Data Foundation

The cost of a weak data foundation rarely shows up as a single giant line item. It hides in delays, margin leakage, and low confidence decisions that add up every quarter. It negatively impacts your ability to meet business goals.

 

Forecasting is the clearest place this issue bites. If sales, supply chain, and finance work off different actuals, you either overstock or understock. That shows up in excess inventory, markdowns, or lost revenue.

 

Slow reaction is another hit to your bottom line. By the time a monthly report proves a region missed its number, the window to adjust pricing is gone. Competitors with more trusted and faster insight do not wait for the quarter to end.

 

Then you have the firefighting culture. Data teams spend late nights reconciling numbers to local reports. They try to make things match for a board pack.

 

The next month they do it again because nothing in the core process actually changed. Meeting time is also on the line. If half of your steering committee calls focus on reconciling views, you are wasting resources.

 

You are paying senior leaders to do the work your data foundation should already cover. On top of that, executives start making decisions with a nagging sense of doubt. That quiet question of accuracy delays sign-offs and breeds more rechecks.

 

Decision velocity drops significantly. As your environment scales, leaders who do not fix their base risk being trapped in noise. You cannot leverage emerging technologies effectively on shaky ground.

 

This is especially true in regulated industries like financial services. Here, the inability to maintain data integrity can lead to compliance failures. You end up with more data points than ever, but less actual signal.

What A Trusted Data Foundation Looks Like

 

A trusted data foundation is practical. It involves clear choices about where data lives, how it flows, and who owns it. Think of it as the concrete under your analytics stack, not the paint on your dashboards.

 

It supports everything from basic reporting to advanced analytics. It enables data availability for all stakeholders. Below is a breakdown of key components.

 

Component Weak Foundation Trusted Foundation
Source of Truth Multiple spreadsheets and shadow marts. Single authoritative warehouse or data lake.
Data Quality Manual cleanup and inconsistent definitions. Automated pipelines with quality checks.
Accessibility Restricted or siloed by department. Governed self-service data access.
Integration Brittle, manual batch uploads. Seamless integration across the ecosystem.

Single Source Of Truth That People Use

A single source of truth means key decisions use the same authoritative data set every time. For many shops, this means treating a warehouse as the one place for reconciled actuals. This is central to modern data management.

 

Instead of each region extracting its own set, data flows into a central model. It gets harmonized and is then exposed back through reporting. That sounds basic, but many organizations still run dozens of shadow marts.

 

If leaders see that trusted reports always come from the same place, the debate shifts. They stop asking where a number came from. They start asking what the business should do about it.

Clean, Accurate, And Timely Data

Clean data implies it is good enough, transparent, and on time. Numbers land in your warehouse fast enough that leaders act on this week, not last month. This helps you maintain data credibility.

 

You minimize manual manipulation. Analysts can still explore in Excel, but the production pipeline is automated and monitored. If a transformation changes, it is reviewed formally.

 

Time alignment is huge. Your sales data and finance postings share the same cutoff times and calendar. This prevents a revenue figure on one slide from disagreeing with another place.

Unified KPI Definitions Across The Business

A trusted data foundation includes language alignment. Margin means the same thing for finance, sales, and supply chain. Customer means the same for CRM and billing.

 

This calls for clear KPI catalogs. They should be readable by executives, not just technical staff. Think short definitions, calculation notes, and examples.

 

As new use cases come up, rules are updated centrally. New leaders and analysts do not reinvent the same metric differently. This consistency underpins your entire data ecosystem.

Robust, Repeatable Data Pipelines

A strong foundation stands on pipelines that run the same way every day. Data extraction from SAP, CRM, finance, and other data sources is scheduled. Everything is monitored and logged.

 

Instead of hundreds of Excel macros, you rely on managed processes. Modern architectures often utilize container technology. For example, a Red Hat OpenShift cluster can manage these workloads efficiently.

 

If something looks off in a dashboard, teams can trace the path back through each step. This makes issues easier to spot. You avoid starting over every month.

Real Integration With Operational Systems

Your foundation must speak fluently with your operational tools. Clear integration is required from your ERP, CRM, and specialist tools. Data integration allows for seamless flow.

 

This is where storage architecture decisions show up. Your choices regarding object storage or block storage shape how smooth this connection feels. Technologies like Red Hat OpenShift Data Foundation provide persistent storage for these needs.

 

As artificial intelligence projects start, this becomes even more important. You cannot create a strong AI strategy without a strong data foundation to feed it. AI models will only amplify whatever mess you already have.

Enterprise Grade Governance Without Speed Bumps

Data governance often sounds heavy, but the right approach feels like clear ownership.

 

Each major data domain has someone responsible for quality. This includes defining rules and managing changes.

 

You set light, clear guardrails on access controls, privacy, and retention. You base these on your industry rules and risk appetite. You are not trying to control every report.

 

You are trying to stop the worst errors early. That includes quality checks that run as part of your pipeline. Teams can fix causes before executives notice gaps.

How To Strengthen Your Data Foundation

 

 

You do not fix a shaky foundation with a single large project. You strengthen it through focused moves that connect to decisions. Modern platforms like Red Hat OpenShift help simplify this transition.

Step 1: Identify The Core Decisions That Matter

Start with the leadership calls that drive performance. Look at quarterly sales planning, inventory bets, or pricing moves. Each of these decisions lives on specific numbers.

 

List those decisions, then list the data inputs they rely on. Consider actuals from SAP, planning versions, and external data. This creates a concrete target.

 

You are not cleaning data just to do it. You are cleaning data because your margin decisions rely on it. This aligns with your core business goals.

Step 2: Audit Your Current Data Sources

Map where these numbers actually come from. This usually uncovers parallel flows from local databases and shadow spreadsheets. You might find exports from various tools.

 

Look for weak points where teams edit raw extracts by hand. Check if definitions of the same field differ between sources. Identify where data integrity is at risk.

 

Your analysts can start keeping light documentation. This helps future team members see where numbers originated. It brings transparency to your data infrastructure.

Step 3: Review KPI Alignment And Close Gaps

Pick your top ten KPIs tied to key decisions. Look at revenue, gross margin, and forecast accuracy. Pull their definitions from each area that uses them.

 

Any time you see differences, do not ignore them. Pull together a working group with leaders from each function. Agree on which version reflects how you run the company.

 

Publish that list in a place people use. It could be an internal portal. Make it easy to find and understand.

Step 4: Strengthen The Pipeline And Reduce Spreadsheets

Turn your attention to the data flow. Identify where people copy numbers to Excel and add one-off changes. Those places are silent risk centers.

 

Your BI teams can work to pull those rules into formal models. This might live in a warehouse or a platform like OpenShift Container Platform. It must live in a repeatable place.

 

Set a simple rule for your teams. If a task is done every month, it should live in an automated process. Do not leave it in a personal file.

Step 5: Use Dashboards As Validation Layers

Dashboards are often sold as the answer, but they are really mirrors. A good set of dashboards will quickly show gaps in your data foundation. They highlight delays and odd patterns.

 

If a key metric flatlines in ways that do not match the business, you have a problem. You may be looking at a pipeline or master data issue. Surface that early.

 

Fix the base instead of asking analysts to explain away issues. This is where robust data helps. Dashboards become early warning systems for your data itself.

Step 6: Build Light Governance And Clear Ownership

Give names to responsibilities. Determine who owns sales master data or product hierarchies. Decide who signs off on new KPI rules.

 

Keep the model light. Start with a small group of business and IT leaders who meet regularly. They can clear decisions about changes and quality priorities.

 

Over time, this grows into a natural part of management. It becomes easier to add new tools without losing trust. This facilitates better data processing across the board.

Advanced Data Infrastructure Considerations

As you mature, you may need more advanced tools. Many enterprises turn to open source solutions for flexibility. Red Hat OpenShift is a prime example of a container platform that scales.

 

A Red Hat OpenShift Data Foundation cluster provides a consistent storage layer. It manages data collected across hybrid cloud environments. This supports data availability regardless of physical location.

 

It also handles complex tasks like data replication and disaster recovery. These features verify that your operations continue during outages. A strong foundation helps prevent data loss.

 

This type of setup is ideal for running machine learning workloads. AI models require vast amounts of data delivered quickly. OpenShift Data Foundation supports these high-performance needs.

 

You also gain better cloud storage management. Whether on-premise or in a public cloud platform, the experience remains consistent. This consistency is vital for modern data teams.

A Brief Case Example From The Field

A regional retailer I worked with had a constant forecasting headache. Every month their demand numbers were off. Inventory swung wildly across their supply chain.

 

Stores blamed the head office while finance blamed the systems. We used dashboards tied directly to the data as a lens. Strange patterns in specific product groups emerged.

 

Some locations always carried too much safety stock. The problem was not consumer demand at all. It traced back to decade-old settings and broken planning master data.

 

Nobody had verified those parameters in years. Once those master records were cleaned up, forecasting error shrank. Margins lifted significantly.

 

Leaders finally believed what the system showed them. The shift was simple to describe. The retailer went from doubting reports to treating them as the starting point.

Frequently Asked Questions

What constitutes a strong data foundation?

A strong foundation consists of integrated data sources, robust pipelines, and clear governance. It ensures data access is secure yet available. It typically relies on technologies like object storage and automated ETL processes.

How does Red Hat OpenShift Data Foundation help?

It provides persistent storage for containerized applications. It simplifies data management across hybrid clouds. It also offers built-in features for disaster recovery and security.  It is just one of several technical solutions available in the market.

Why is a data foundation important for AI?

Artificial intelligence requires high-quality, consistent data to learn effectively. Without a solid base, machine learning models will produce inaccurate results. The foundation enables data to be processed correctly for AI.

What role does cloud storage play?

Cloud storage offers scalability for growing data volumes. A unified cloud platform allows for better flexibility. It helps organizations manage costs while maintaining performance.

Conclusion

Your data foundation is not an abstract IT topic. It is the quiet engine behind every strategic bet you place. If executives do not trust that base, decision-making becomes slower and louder.

 

As data volumes grow, companies with a trusted data foundation will move faster. They will spend more time on action and less time rechecking numbers. This is critical as we adopt machine learning and other advanced tools.

 

Leaders in these organizations will feel that their dashboards reflect reality. If you are serious about better decisions, start by holding a mirror to your current setup. Use a structured Decision Intelligence Maturity Assessment to see where you stand.

 

Choose one or two of the steps in this guide and act. Implementing solutions like Red Hat OpenShift Data Foundation can accelerate this process. Small, focused changes can unlock a very different leadership culture.

 

If you’re ready to strengthen your organization’s decision-making capability, start by taking the Decision Intelligence Maturity Assessment. It reveals your current level of decision intelligence and highlights the fastest opportunities to improve clarity, alignment, and performance across the leadership team.

 

Take the assessment now and discover your path to higher executive performance.

 


 

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