Your Self-Assessment IMA Total Score is:Maximum IMA Score Possible: 100 |
% |
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| Your Website: |
Site Grade: |
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Inbound Marketing & Sales Assessment Results |
Your Answers |
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| Attract Stage - Website Traffic Generation | ||
| Does your website traffic increase in most months? | ||
| Is your company using social media to build brand awareness, engagement and traffic? | ||
| Do you have a company Twitter account? | ||
| Do you have a company Facebook page? | ||
| Do you have a company LinkedIn page? | ||
| Do you monitor social media for mentions of your brand name, important keywords and competitors? | ||
| Does you Website have a blog? | ||
| How often do you post blog articles? | ||
| What percentage of your employees post blog articles to your blog? | ||
| Do you have an SEO Strategy? | ||
| How often do you perform keyword research? | ||
| How often do you analyze your websites pages to identify whether they're optimized effectively? | ||
| Do you track your inbound links? | ||
| Do you put effort into improving your current inbound links? | ||
| Do you actively build inbound links to specific pages with specific keywords as anchor text? | ||
| IMA Score 1 (Attract Stage): | ||
| (27 Points Possible) | % | |
| Stage Grade: | ||
| Convert Stage - Lead & Contacts Generation | ||
| Do you generate a large number of leads via your website in most months? | ||
| What percentage of your website visitors convert into a lead? | % | |
| How many download offers (ebooks, whitepapers, webinars) do you have available on your website? | ||
| How many active landing pages do you have on your website? | ||
| How often do you build and launch new calls to action to drive traffic to your landing pages? | ||
| Do you generate inbound sales leads directly from organic search engine traffic? | ||
| Do you generate inbound sales leads directly from social media traffic? | ||
| Do you generate inbound sales leads directly from your blog traffic/readers? | ||
| Do you generate inbound sales leads directly from pay per click traffic? | ||
| IMA Score 2 (Convert Stage): | ||
| (26 Points Possible) | % | |
| Stage Grade: | ||
| Close Stage - Lead-to-Customer Conversion (Sales) | ||
| Do you convert a larger number of customers from your website leads in most months? | ||
| What percentage of your website leads convert into customers? | % | |
| How often do you send email marketing messages? | ||
| Do you segment your email marketing lists and send different messages to different segments? | ||
| Do you use automated lead nurturing? | ||
| How many different lead nurturing campaigns do you have setup? | ||
| Does your web analytics notify you/your sales team when a lead is visiting the website? | ||
| Does your website analytics track which pages your individual leads view? | ||
| Does your website analytics track the traffic source/marketing activity/campaign for each lead? | ||
| Have you defined the profile/demographics/characteristics of an ideal lead? | ||
| Do you have a service level agreement (SLA) between marketing and sales? | ||
| Does your sales team connect with your leads via their social media profiles on Twitter, Linkedin & Facebook? | ||
| IMA Score 3 (Close Stage): | ||
| (24 Points Possible) | % | |
| Stage Grade: | ||
| Delight Stage - Continuous Improvement | ||
| Do you analyze your results each month so you can continuously improve results | ||
| Do you track your traffic sources? | ||
| Do you track which traffic sources convert into leads? | ||
| Do you track which leads convert into customers? | ||
| Do you track the traffic source/marketing campaign for each visitor, lead and sale? | ||
| SEO - down to keyword? | ||
| PPC - down to campaign/keyword? | ||
| Email - by campaign? | ||
| Social Media - by site? | ||
| Other campaigns (Online banner, email sponsorships, etc)? | ||
| Do you track your social media follower counts/reach on Twitter, Linkedin, Facebook, Youtube? | ||
| Do you track comments, inbound links and page views for each individual blog post you publish? | ||
| IMA Score 4 (Delight Stage): | ||
| (23 Points Possible) | % | |
| Stage Grade: | ||
