---
title: Inbound Marketing Assessment Questions Evaluation and Grade
description: Our online Marketing & Sales Assessment calculator is a Standardized test shared by all Hubspot Partner Agencies. Returns a 0-100% Evaluation Grade.
image: https://www.sapbwconsulting.com/hubfs/IMA%20Questions/4.png
---

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# Inbound Marketing Assessment Results

Self-Assessment

![Inbound Marketing Methodology Self-Assessment Results & Grade](https://cdn2.hubspot.net/hub/456795/hubfs/IMA_Questions/Inbound_Marketing_Methodology_Stages.png?width=601&name=Inbound_Marketing_Methodology_Stages.png "Inbound Marketing Methodology Self-Assessment Results & Grade")

| ## Your Self-Assessment IMA Total Score is:  Maximum IMA Score Possible: 100 |   | ** %** |
| --- | --- | --- |
|  **Your Website: **  |   | ### Site Grade:   |
|   ## *Inbound Marketing & Sales Assessment Results* |   |   Your  Answers |
| ***Attract Stage - Website Traffic Generation*** |   |   |
|  Does your [website traffic](https://www.sapbwconsulting.com/website-grader) increase in most months? |   |   |
|  Is your company using social media to build brand awareness, engagement and traffic? |   |   |
|  Do you have a company Twitter account? |   |   |
|  Do you have a company Facebook page? |   |   |
|  Do you have a company LinkedIn page? |   |   |
|  Do you monitor social media for mentions of your brand name, important keywords and competitors? |   |   |
|  Does you Website have a blog? |   |   |
|  How often do you post blog articles? |       |   |
|  What percentage of your employees post blog articles to your  blog? |   |   |
|  Do you have an [SEO Strategy](https://www.sapbwconsulting.com/free-website-seo-grade-audit-serp-sem-amp)? |   |   |
|  How often do you perform keyword research? |   |   |
|  How often do you analyze your websites pages to identify whether they're optimized effectively? |   |   |
|  Do you track your inbound links? |   |   |
|  Do you put effort into improving your current inbound links? |   |   |
|  Do you actively build inbound links to specific pages with specific keywords as anchor text? |   |   |
|   IMA Score 1 (Attract Stage): |   |   |
| (27 Points Possible) |   |   % |
|  Stage Grade: |   |   |
|   |   |   |
| ***Convert Stage - Lead & Contacts Generation*** |   |   |
|  Do you generate a large number of leads via your website in most months? |   |   |
|  What percentage of your website visitors convert into a lead? |   |   % |
|  How many download offers (ebooks, whitepapers, webinars) do you have available on your website? |       |   |
|  How many active landing pages do you have on your website? |   |   |
|  How often do you build and launch new calls to action to drive traffic to your landing pages? |   |   |
|  Do you generate inbound sales leads directly from organic search engine traffic? |   |   |
|  Do you generate inbound sales leads directly from social media traffic? |   |   |
|  Do you generate inbound sales leads directly from your blog traffic/readers? |   |   |
|  Do you generate inbound sales leads directly from pay per click traffic? |   |   |
|   IMA Score 2 (Convert Stage): |   |   |
| (26 Points Possible) |   |   % |
|  Stage Grade: |   |   |
|   |   |   |
| ***Close Stage - Lead-to-Customer Conversion (Sales)*** |   |   |
|  Do you convert a larger number of customers from your website leads in most months? |   |   |
|  What percentage of your website leads convert into customers? |   |   % |
|  How often do you send email marketing messages? |   |   |
|  Do you segment your email marketing lists and send different messages to different segments? |       |   |
|  Do you use automated lead nurturing? |   |   |
|  How many different lead nurturing campaigns do you have setup? |   |   |
|  Does your web analytics notify you/your sales team when a lead is visiting the website? |   |   |
|  Does your website analytics track which pages your individual leads view? |   |   |
|  Does your website analytics track the traffic source/marketing activity/campaign for each lead? |   |   |
|  Have you defined the profile/demographics/characteristics of an ideal lead? |   |   |
|  Do you have a service level agreement (SLA) between marketing and sales? |   |   |
|  Does your sales team connect with your leads via their social media profiles on Twitter, Linkedin & Facebook? |   |   |
|   IMA Score 3 (Close Stage): |   |   |
| (24 Points Possible) |   |   % |
|  Stage Grade: |   |   |
|   |   |   |
| ***Delight Stage - Continuous Improvement*** |   |   |
|  Do you analyze your results each month so you can continuously improve results |   |   |
|  Do you track your traffic sources? |       |   |
|  Do you track which traffic sources convert into leads? |   |   |
|  Do you track which leads convert into customers? |   |   |
|  Do you track the traffic source/marketing campaign for each visitor, lead and sale? |   |   |
|  SEO - down to keyword? |   |   |
|  PPC - down to campaign/keyword? |   |   |
|  Email - by campaign? |   |   |
|  Social Media - by site? |   |   |
|  Other campaigns (Online banner, email sponsorships, etc)? |   |   |
|  Do you track your social media follower counts/reach on Twitter, Linkedin, Facebook, Youtube? |   |   |
|  Do you track comments, inbound links and page views for each individual blog post you publish? |       |   |
|   IMA Score 4 (Delight Stage): |   |   |
| (23 Points Possible) |   |   % |
|  Stage Grade: |   |   |
|   |   |   |

 

 

 

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