Many sales professionals find they are overwhelmed by the amount of data out there. You might wonder where quality information exists. Our LinkedIn Sales Navigator tips can help you learn how to sift through data and find what you need.
As an SAP consultant, I've seen how tough complex sales cycles are. But I've also learned about tools that help with this.
These LinkedIn Sales Navigator tips are here to provide support and improve your lead generation. Let's explore how you can maximize this powerful tool to achieve your sales goals.
One powerful, but often missed, feature are the advanced filters. Many sales pros, even my clients, feel lost in the size of LinkedIn.
Precise filters let you focus. Go beyond titles and company names and add keywords or shared connections, offering a direct way to focus your efforts. Using advanced linkedin search capabilities improves how you find potential customers.
Boolean search strings help focus or expand searches. This method combines keywords with "AND," "OR," and "NOT".
This is useful if you apply keywords correctly. For example, searching for "Sales" returns only limited results.
Adding keywords refines results, including all relevant to the search. Using keywords: ("VP" OR "Vice-President" OR "V.P." OR "Vice President" OR "Head" OR "Manager" OR "Chief") adds title search variations.
Many users struggle with lead quality. Not fully grasping what is going on can impact everything.
Using the "past company" filter is important. It can help you find prospects who worked at your current client companies.
These individuals might know your product. That gives you a good way of approaching them.
Account-Based Marketing (ABM) is effective for targeting specific, high-value accounts. Many wonder how to effectively use LinkedIn Sales Navigator with this.
Start with a clear list of target accounts. Then, look at specific insights within those accounts more closely.
For Hubspot users, or those thinking about becoming a Hubspot customer (something we can definitely help you with), one of the most powerful tools it provides is the Companies List.
It identifies companies from contacts who have visited your site, even if they do not convert! This allows you to use synchronize your companies with companies on LinkedIn. With this highly targeted company information you can now create LinkedIn Campaigns that focus just on those companies.
This, in turn, allows you to use sales navigator search functionality much more effectively. I recommend that all members of your sales team have a LinkedIn premium account as well, as it also tells members of your sales navigator team who else may be looking at your profile.
It goes without saying that you should optimize your LinkedIn profile, following well established profile optimization best practices. This is something I offer coaching on if needed.
Want to become a sales navigator pro? Use the search filters gather focused insights. Using things like company headcount growth or leadership changes lets you include trigger events in messaging. You can also group your lead search by senior level to get even more granular.
This method lets you address common issues. By grouping these triggers, you can create messaging with high response rates.
Refining your ideal customer profile helps you achieve more.
You might only work with marketing departments of a certain size. Use the platform to meet that size.
Use this filter for your searching. Growth or decline might signal opportunity ripe for your services.
| Department Size | Possible Signal |
|---|---|
| Growing | May need new solutions |
| Declining | May need efficiency tools |
| Stable | May be open to optimization |
Knowing the technologies a company uses provides an edge. That can also shape messaging to address specific points.
This filter isn't always correct because of data issues, but it's still fairly reliable. Other sites like BuiltWith exist for this purpose.
By understanding the company size and technologies used, sales team members can refine their approach.
Creating organized lists maintains your strategy. This becomes useful for sales navigator users.
Here is how to create a good potential prospect list. After searching and filtering, pick quality prospects, then save.
Once saved, they are accessible. View lead lists by clicking your leads tab and lists. All relevant data like roles, industries, and companies is in one place.
Sales Navigator offers alerts to track saved leads. This is a key part of its lead recommendations capability. Tracking job changes, posts, or news is essential data for follow-up.
Stay updated, using insights for personal messages. For many, this helps with cold prospects.
Sales Navigator's "Shared experiences with you" is powerful. Use this to look for connections you have in common.
Building connections builds real bonds. "Shared experiences" highlight links and increase bonding in outreach.
Data should be shared and in one place. Integration options with CRM software do exist. Link your work and prospect notes with other systems, like HubSpot.
This tool has several integration choices. Syncing contacts, messages, and data helps to manage different systems.
Centralization improves messaging. This prevents duplicate data or outreach problems.
Centralizing systems limits vulnerability to attacks. Storing details online increases exposure of user profiles.
With central system integration, leads are copied. It removes access points into details and reduces your vulnerability.
At a tech firm, syncing LinkedIn data with HubSpot CRM had huge effects. Adding this automation meant more efficiency.
Our follow-ups became more accurate. And insights became deeper when engaging prospects.
Not a recruiter? Looking for new roles?
These LinkedIn insights will support you. Switch roles and review opportunities.
Follow leads and send connection requests. Reach out and discover what is happening with desired companies. Use LinkedIn's Basic or Sales Navigator to see market value.
As technology grows, it is important to use it daily. A few methods help to better utilize the platform.
Save contacts met in various fields. It's useful for long-term connections in case of job changes.
Being able to lookup changes introduces opportunities. This is valuable when reaching out as a former customer.
A good case study is me contacting one past prospect who changed roles. This helped close a deal.
If you are wanting good engagement, participate in group dialogs. LinkedIn Groups connect people in different industries.
Using and engaging through posts will put you in front of new faces. Look at what is there to better refine navigator search criteria.
You might not always connect with key leads quickly. InMail messages let users message outside of a 1-1 connection.
This is how you break-the-ice without requests. You don't even require an email address.
Knowing how Sales Strategy helps to quickly close deals is for sure a valuable benefit. Use them wisely since it costs credits, especially at scale.
The best method begins by clearly defining goals and target audiences. Be certain to set sales preferences.
Then search for, and segment them through lead and account lists. Use all search filters available to you.
This adds power to each sales navigator lead. The search bar will become your best tool.
Combine insights, keywords, and connections with personalized messaging by using multiple techniques described in this article. Find profiles in similar fields or commonalities.
Then use shared jobs to begin conversations and increase trust. Researching job changes and triggers with Sales Navigator alerts provides conversation starters. These tips increase the quality of your leads and better who listens to your message.
With relevant searches, filters, and targeting, outreach is personalized and relevant. This builds a deeper alignment between your business solution and a lead's problems.
With a focus on your ideal customer, you'll see more value from LinkedIn lead generation.
Look for companies with open positions. Using alerts for hiring increases your chances of discovering hidden or key roles.
Personalizing your message, with an InMail, highlights strengths based on the business, or current needs to help make outreach much more personal.
Sales is changing fast, and tools exist to help. We reviewed roles of software to refine messaging.
With focus, we went through real, actionable LinkedIn Sales Navigator tips. Use these to increase engagement rates and improve your pipeline.
Overall, these techniques can also help you close those complex enterprise software deals, and offer value to your sales team. Mastering social selling and leveraging Sales Navigator, will lead to your growth and better connection with each Linkedin lead.
We are a full-service Hubspot Certified Inbound Marketing and Sales Agency. In addition, we work to integrate your SAP System with Hubspot and Salesforce, where we have a deep delivery capability based on years of experience. Please our book a meeting service to get started.