A well planned and executed inbound marketing strategy can significantly increase web traffic, lead conversions, and ultimately sales. Our Inbound Marketing Assessment can help you uncover where you may be missing opportunities for generating a higher rate of conversions to turn more qualified leads into high-value sales.
Search Engine Optimization or SEO, continues to evolve and your approach to SEO optimization needs to evolve with it to support your Inbound Marketing efforts.
Google Analytics is a key part of most web sites analytics infrastructure. It helps you see which pages performed well, including, for example, which ones got the most impressions and clicks (which sends people to your page). It works hand-in-glove with the Google Search Console or GSC to provide valuable information to help you meet your business goals.
After just one year, Hubspot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. Hubspot allows customers to perform several key activities as part of successful inbound campaigns:
Social media plays a key role in a successful Inbound Marketing Campaign. It helps you identify potential customers, long before they convert on your website. Are you sharing content on social media effectively in order to attract new prospects?
One of the key elements of successful Inbound Marketing is learning how you're doing at lead nurturing - pulling leads through your marketing and sales funnel. You see, the Inbound Marketing Assessment is designed to help you implement a system to identify opportunities, turn them into leads and then 'nurture' them through your system using email, content and paid advertising as well as Inbound Sales. So, if you haven't completed it yet, just jump back to the top of this blog and take your Free Inbound Marketing Assessment.