It was just announced that Starbucks is the Mobile Marketer of the Year for 2012 for its ongoing successful mobile marketing strategy. Among the various mobile channels Starbucks has been utilizing, SMS marketing (text messaging) has proven that building on the one-on-one customer relationship not only increases consumer spending but also drives customer loyalty to the brand.
How can any business resist utilizing an instantaneous call-to-action function for its customers? Here are some fantastic examples of how well known corporations are using innovative ways to promote their products and brands:
Besides using SMS Marketing Strategies to promote themselves, what other aspects do these campaigns have in common? Innovation and creativity to promote their offers!
Due to the challenge of keeping consumers opted-in to SMS marketing promotions, it is important that the campaigns have a clear call-to-action and a unique offer that is customer worthy.
Here are five ways to keep on top of the game in terms of creating unique ways to utilize SMS Marketing for your business:
Statistics say that over 90% of text messages are read within minutes of delivery, which makes it obvious why more businesses are moving into the SMS direction.
It is important for a business to differentiate the usage of their SMS strategy from one another as well as use it wisely. It also critical to employ proven best practices. This includes providing easy ways for a SMS message recipient to Opt Out. SMS messages can be sent relatively cheaply on a per message basis. However, the cost of sending SMS messages, using SMS message platforms, such as Twilio, can add up quickly, especially if you're sending SMS messages to thousands of recipients daily.
Using SMS marketing messages in a unique and inventive manner will help guide you to find your distinctive touch to your SMS marketing tactics.
Our SMS business consulting experts specialize in designing, unique, behavioral driven, high-converting SMS campaigns. Our sweet spot is the combination of Hubspot and your SMS marketing Platform, fully integrated with each other.
There are many types of SMS marketing campaigns, from simple and straightforward to more complex.
One of the most effective forms is:
For ecommerce retailers, who often use Shopify as their ecommerce platform and Hubspot for content marketing, providing shipping status, repair updates, and other messages that help retailers build deeper relationships with their customers has proven invaluable.
For more SMS Marketing Hacks, get our 5 Ways to Keep Your SMS Marketing Fresh. These work whether you are sending out only few SMS messages per day, or 100,000 a day, like some of largest customers are doing.
Until Next time...