--- title: "Unlock Growth: A Practical Guide To Sell On Google Shopping in 2024" description: Discover why you need to sell on Google Shopping! Our guide gives you a step-by-step gameplan, from crafting the perfect listing to optimizing for Google's E.A.T, to help skyrocket your brand's success. image: https://app.brandwell.ai/uploader/uploads/2024/09/1725810983_Screenshot%202024-09-08%20at%2055559PMpng.png --- ![Google Shopping](https://app.brandwell.ai/uploader/uploads/2024/09/1725810983_Screenshot%202024-09-08%20at%2055559PMpng.png) # Unlock Growth: A Practical Guide To Sell On Google Shopping in 2024 Table of Contents ## Related Google Tools & Shopping Setup Resources - [How To Use Google Keyword Planner Tool Tutorial](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-google-keyword-planner-tool-tutorial) - [How to Use Google Keyword Planner to Find Keywords for Google Ads](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-google-keyword-planner-to-find-keywords-for-google-ads) - [How To Use Google Tag Manager (Tutorial)](https://www.sapbwconsulting.com/blog/inbound-marketing/how-to-use-google-tag-manager) - [Google Merchant Center: The Core Engine of Ecommerce Advertising](https://www.sapbwconsulting.com/blog/inbound-marketing/google-merchant-center) - [Unlock Growth: A Practical Guide To Sell On Google Shopping in 2024](https://www.sapbwconsulting.com/blog/inbound-marketing/sell-on-google-shopping) ## Introduction > Pro-Tip:  If your products aren’t showing correctly, revisit your [**Google Merchant Center setup**](https://www.sapbwconsulting.com/blog/inbound-marketing/google-merchant-center) first.  Trust us on this one.     With a staggering 55% of shoppers turning to Google to discover their next purchase, learning how to sell on [Google Shopping](https://www.sapbwconsulting.com/blog/inbound-marketing/google-ads-roi-scorecard) has evolved from a smart strategy to a critical necessity for eCommerce success.   Instead of getting lost in confusing terminology like product feeds, Google Merchant Center, and shopping campaigns, you can easily set up your business for success.   Selling on [Google Shopping](https://www.sapbwconsulting.com/seo-roi-calculator) doesn't have to be intimidating. Imagine having millions of eager customers just a click away from your product page - ready to buy. This isn't a scene from a sci-fi movie, it's the reality of [Google Shopping](https://www.sapbwconsulting.com/google-ads-management), and the best part is it's accessible to everyone.   [![Calculate Your ROI From Hubspot Marketing and Sales](https://no-cache.hubspot.com/cta/default/118735/27863227-71ae-42d0-aa84-a53d4c2e4480.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/27863227-71ae-42d0-aa84-a53d4c2e4480)     ## Why Should I Sell on Google Shopping? If the allure of millions of shoppers wasn't enough, here's why else mastering how to add products to [Google Shopping](https://www.sapbwconsulting.com/google-ads-management) should be at the top of your to-do list: ### Visibility and Reach: Google's Promised Land Let's get real, your products could be masterpieces of craftsmanship or the peak of modern innovation, but if they're buried under layers of irrelevant search results, do they even exist in the digital world? When you create a shopping campaign, your products get a front-row seat in a showcase frequented by millions daily. Consider these compelling facts: - **Millions of Daily Shoppers:** Google boasts that Google Merchant accounts can "reach hundreds of millions of people who do shopping-related searches on Google each day." [https://www.google.com/intl/en/retail/](https://www.google.com/intl/en/retail) - **Dominating Retail Search:** Back in 2018, [Google Shopping ads drove a whopping 76.4 percent of retail search ad spend](https://cdn2.hubspot.net/hubfs/546369/Gated%20Content%20PDFs/Search-Advertising-Report-Q1-2018.pdf) - and their organic reach has only skyrocketed since. Clearly, ignoring [Google Shopping](https://www.sapbwconsulting.com/google-ads-management) is like setting up shop in a deserted alley while the main street bustles with potential customers. ### The [SEO](https://www.sapbwconsulting.com/blog/inbound-marketing/website-seo-optimization-checker) Advantage Every online seller dreams of snagging that coveted top spot on Google. You know, that golden ticket that funnels organic traffic and drives conversions. The [top organic result on search engine results pages (SERPs) enjoys an average CTR of 31%](https://moz.com/blog/google-organic-click-through-rates-in-2014). Those clicks translate to increased visibility, more brand awareness, and ultimately, increased revenue.   Think about it. When someone searches for "running shoes," do they meticulously scroll through pages of articles and blog posts? Nope. They want to see products, compare them, and hopefully purchase, which is where a [Google Shopping feed](https://www.sapbwconsulting.com/google-ads-management) shines. Your products are presented directly within those critical initial search results, giving you a leg up over competitors buried in the organic depths. ![Google Merchant Center Product Feed](https://app.brandwell.ai/uploader/uploads/2024/09/1725810983_Screenshot%202024-09-08%20at%2055559PMpng.png)Google Product Feed From Our Own Store ### Boost Revenue Without Breaking the Bank Remember the days when a Google Shopping presence meant shelling out substantial amounts on advertising? Well, say goodbye to the paid exclusivity because the landscape has drastically changed. [In April 2020, Google revamped its approach and started blending free and paid listings](https://blog.google/products/shopping/its-now-free-to-sell-on-google).   This move wasn't just about creating a level playing field. It signaled a powerful shift for small and medium businesses previously priced out of the Google Shopping game. This means businesses can focus on creating compelling [product listings](https://contentatscale.ai/blog/amazon-listing-optimization) that can potentially rank organically alongside their paid counterparts. This means maximized visibility and potential sales without depleting your entire marketing budget. ### Streamlining the Customer Journey Think about the last time you had a smooth, enjoyable online shopping experience. Chances are, you returned to that brand because intuitive, hassle-free interactions create positive associations that keep customers coming back. This is precisely what the Google Shopping tab aims to facilitate: a seamless, enjoyable customer journey. ![](https://app.brandwell.ai/uploader/uploads/2024/09/1725811155_Screenshot%202024-09-08%20at%2055856PMpng.png)   ### Google Shopping Tab   By placing your products directly within the search results, alongside images, prices, and even reviews, you provide potential buyers with all the information they need right at their fingertips. This streamlines decision-making and removes unnecessary hurdles, ultimately encouraging higher conversion rates and greater customer satisfaction. ## Understanding Google's Algorithm: It's Not Rocket Science (But Almost) Now, let's peek behind the curtain at the silent puppeteer of it all: Google's enigmatic algorithm. Cracking the code to conquering Google might seem as complex as solving string theory. But understanding its essence boils down to grasping a simple concept - **E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness**. [Google itself tells us ](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)that “People prefer content created by someone who demonstrates first-hand experience in the topic, compared to content written by someone without that experience.” Google further defines experience as something only people (not AI) can have and emphasizes showing this first-hand experience, not just talking about it. Let's dissect it further: - **Expertise**: Prove that you know your stuff. Are you showcasing your product knowledge clearly and accurately? This expertise establishes your brand as a reliable source of information for Google Shopping Actions. - **Experience**: Share personal insights and real-life applications. Infuse your product details with genuine experiences related to your products, connecting with customers on a personal level and establishing a sense of trust. - **Authoritativeness**: Back your claims with reputable sources and data. A dash of credibility can go a long way, so incorporate testimonials, industry statistics, and external links to reinforce your message and demonstrate expertise. - **Trustworthiness**: Building trust isn't about grand declarations; it's about consistent actions. Transparent return policies, secure checkout processes, accurate product descriptions, and clear contact information are non-negotiables in building lasting consumer trust. Remember, consistency is key - ensure this transparency extends across your website and all marketing materials. Think of E-E-A-T as the foundation of a sturdy house. Each element strengthens and supports the others, creating a solid base for Google's algorithms to recognize and rank your site favorably. A Google Merchant Center account can help you manage all of this in one place. ### Winning With Google Shopping Campaigns There are many elements setting up a successful [online store](https://www.sapbwconsulting.com/blog/inbound-marketing/schema.org-structured-data) so that you can run a profitable Google Shopping Campaign: - [Optimized Product Listing Pages](https://www.sapbwconsulting.com/amazon-consulting-amazon-ads-management-e-commerce) - Accurate product data - Engaging product description - [SEO compliant Product Title](https://www.sapbwconsulting.com/website-grader) - High Quality Product Image (as many as your system allows) - Your product images should comply with the Amazon product listing standards if you also sell on Amazon - Integrated [schema.org](https://schema.org) tags - Properly Configured Ecommerce Store - There are many ecommerce platforms, such as Shopify, WooCommerce or even SAP Hybris Commerce. Each is different. - Google Shopping Product Feed - There are both paid 3rd party product feeds and free ones from Google (not great, but will get you started. - You can also use a feed file - but you must keep it updated. - Feed optimization should be an on-going activity.  You monitor this in Google Merchant Center, but you fix it in your store and as part of your feed optimization activities. - Product Reviews - Google can display a product rating within each product it shows on the shopping feed. - Best practice is, aside from delivering an outstanding product, is to actively solicit reviews with a handy Google Review link you can use everywhere. - Google Images - Google now provides an AI tool right within the Google Merchant Center for upgrading your product images. - Use with caution.   ### Google Product Studio     Here's a screen of the Google Merchant Center and the Product Studio. ![](https://app.brandwell.ai/uploader/uploads/2024/09/1725813063_Screenshot%202024-09-08%20at%2062807PMpng.png)Google's AI Image Studio AKA Product Studio   ### Control of Google Shopping Ads Here is where many store owners who want to sell on google shopping get confused, especially if they are used to running Google Ads.  When you sell on google shopping, your shopping ads are automatically generated from the information that is in your product feed, plus whatever other data points Google uses (which at time of writing this blog, they publicly state is about 70,000,000 data points they use for every click and subsequent ad they show).   This is why learning all there is know about the Google merchant center is essential to achieving Google Shopping success. ## FAQs about selling on google shopping Here are some frequently asked questions about Google Shopping: ### How do I get my products on Google Shopping? You need to create a Google Merchant Center account and a Google Ads account to get started. You will need to input your product data, create a shopping campaign, and set a budget. ### Is it free to sell on Google Shopping? Yes, it is free to list your products on Google Shopping, and you will only be charged when someone clicks on your shopping ads. You can also choose to run paid shopping campaigns to increase visibility. ### How long does it take to start selling on Google Shopping? It may take a few days or even weeks to start selling on Google Shopping because your product feed needs to be approved by Google. Make sure to check that your product image is high quality to ensure there are no delays in your approval process. You can monitor the status of your products in the Google Merchant Center. ## Conclusion In a nutshell, figuring out how to sell on Google Shopping has transformed from a choice to an imperative move for eCommerce success. This isn't just about navigating algorithms; it's about crafting experiences. It's about establishing your brand as a beacon of expertise and reliability, building trust with customers who are eager to embrace your unique offerings.   Are you ready to join them and unlock your brand's full potential on Google Shopping? ## Full-Service Google Shopping Campaigns We are a full-service Hubspot Certified Inbound Marketing and Sales Agency. In addition, we work to integrate your SAP System with Hubspot and Salesforce, where we have a deep delivery capability based on years of experiecne.  If you want someone to own Shopping campaigns end‑to‑end—from feeds to bidding—hand it to a specialized [**Google Ads management agency**](https://www.sapbwconsulting.com/google-ads-management).   [![Get Google PPC Adspend Management Services](https://no-cache.hubspot.com/cta/default/118735/24166345-ab3d-43ef-ad0e-1b82aa3e7baf.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/24166345-ab3d-43ef-ad0e-1b82aa3e7baf)   ## Next in the Google Tools & Shopping Setup Series: Congratulations!  You've reached the end of our series Google Tools get yourself setup for Google Shopping.  You might get some benefit from reading our Landing Pages, Demand Gen & EEAT / SEO. ## **About Us**   We are a full-service Hubspot Certified Inbound Marketing and Sales Agency. We are also a Google Partner and [Google Ads Management Agency](https://www.sapbwconsulting.com/hire-google-ads-agency), and hold various Google Certifications. In addition, we work to integrate your SAP System with Hubspot and Salesforce, where we have a deep delivery capability based on years of experience. Please our [book a meeting service](https://www.sapbwconsulting.com/request-sap-implementation-consulting-support-meeting-request) to get started.   Topics from this blog: [Ecommerce Marketing](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/ecommerce-marketing) [Google PPC consultant](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/google-ppc-consultant) [Google Merchant Center](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/google-merchant-center) [Google Shopping](https://www.sapbwconsulting.com/blog/inbound-marketing/topic/google-shopping) ### Download SAP BW Mindmap Learn what SAP Business Warehouse is and what it does in under five minutes [![Get this Mindmap](https://no-cache.hubspot.com/cta/default/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b.png)](https://cta-redirect.hubspot.com/cta/redirect/118735/8db2ad37-8211-47a3-86ae-09b6b2bb297b) [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ### Lonnie D. Ayers, PMP About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and ** remote coaching. ** ![Balanced Scorecard Consultant](https://www.sapbwconsulting.com/hubfs/social-suggested-images/Balanced%20Scorecard%20Certified%20Graduate.jpg) He also recently released a book **"How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results",** which is available on [ Amazon.](https://www.amazon.com/Dominate-Turbocharging-Digital-Marketing-Results/dp/1728357950/ref=sr_1_1?dchild=1&qid=1589182458&refinements=p_27%3ALonnie+D.+Ayers&s=books&sr=1-1&text=Lonnie+D.+Ayers)**** [View All Articles by Lonnie D. Ayers, PMP](https://www.sapbwconsulting.com/blog/inbound-marketing/author/lonnie-d-ayers-pmp) ## The SAP Blog Subscribe to our blog and receive SAP BW Updates, demand generation, inbound marketing, sales enablement, technology and revenue generation insights and ideas delivered right to your email. [mailto:someone@yoursite.com](mailto:someone@yoursite.com) ![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) ![](https://www.facebook.com/tr?id=199270410761059&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lonnie D. 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