---
title: Beginners Guide to CRM|Hubspot CRM|Sales|SAP BW Consulting
description: Download the FREE guide to CRM (Customer Relationship Management) and learn the 9 essential elements of an easy to use yet effective sales tool.
---

## Learn the Essential Requirements for an Effective [CRM System](https://www.sapbwconsulting.com/blog/inbound-marketing/12-sap-crm-content-management-system-requirements)

### Sales is Tough - CRM Makes it Easier

Do you have a true 360o degree view of your customers?  If someone from your sales team left today, would the next person to pick up that account have a complete picture of every interaction the company had had with that client?

 

These are all tough challenges.

 

# Unless You Have a CRM

Surprisingly, many companies still have multiple **'sources of the truth'** about their customers.  That is why we have put together this FREE beginners [guide to CRM](https://www.sapbwconsulting.com/inbound-marketing-services/hubspot-crm-implementation) (Customer Relationship Management) which:

- Defines what a modern **CRM system** is
- Shows the** 9 Essential Functionalities** it must possess.  
- Explains some of the biggest challenges with enterprise resource planning software based CRMs.

*Learn why a CRM is one of the keys to helping your sales force avoid being among the 59% that do not meet quota, (Accenture)*

![Hubspot CRM](https://www.sapbwconsulting.com/hs-fs/hubfs/Hubspot_CRM_Beginners_Guide/Hubspot_CRM_Quote.png?width=443&name=Hubspot_CRM_Quote.png "Hubspot CRM")

 

To get your FREE copy of the **"The Beginners Guide to CRM"** just complete the form on the right.

 

### Download the CRM Beginners Guide

![SAP](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/960101754/?value=0&guid=ON&script=0) 

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