IN010109 - Product Senior Manager

 

Employment Type

Full-time

 

Location

Northern Indiana

Job Summary

Responsible for directing the development and execution of comprehensive marketing plans, programs, and budgets to meet company sales profit objectives and optimize market opportunities.

Principal Duties and Responsibilities

  •          Oversee the formulation of marketing strategies and tactical execution including pricing, selection or market segments for special emphasis, promotional and advertising support of sales, and specifying the necessary product characteristics.

 

  •          Directs regular review of markets and products to identify promising opportunities for creating separate product businesses and specialized professional areas.

 

  •          Direct the development and recommend implementation of specific market penetration and commercial marketing techniques and provide the technical and functional support as the company develops its overall marketing strategy. 

 

  •          Direct preparation and execution of presence at national and local conferences. 

 

  •          Prepares long range, annual, quarterly, and monthly forecasts for each product line.  Analyzes and reviews forecasts variances and recommends corrective actions to minimize future back orders or potential obsolescence. 

 

  •          Develops and maintains product line technical expertise and contacts with key surgeons and customers of product responsibility by observing surgery, attending medical/scientific meetings, presentations, and seminars while gathering competitive information.

 

  •          Directs medical education courses including setting the faculty, initiating the topics to be covered, and working with surgeons in presentations to help promote Company product.

 

  •          Develops and manages assigned budgets for administration and marketing activities of the products that are assigned to this responsibility.  Responsible for maintaining all group expenses within budget.

 

  •          Determines list pricing for all products via thorough competitive analysis, market trends, etc.

 

  •          Conducts market research activities to analyze and identify market needs and issues. 

 

  •          Effectively manage, motivate and develop the members of the commercial marketing team.
  • Maintain full compliance with Company policies and procedures and the Company Code of Conduct.

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions" for purposes of the ADA.

 

Expected Areas of Competence

  • Ability to communicate both orally and in written form with a clear and concise manner.  Excel at making business presentations.
  • Strong analytical skills and outstanding interpersonal skills.
  • Ability to lead a team, influences others, and through strong organizational skills handles increasing levels of responsibility. 
  • Energizes all levels of the organization to deliver on business goals and objectives.
  • Be conversant in financial and accounting practices.
  • Knowledge of medical device business including the science, products (Company and competitors), research and commercialization process, manufacturing, marketing, and sales; knowledge of orthopaedic market, products within assigned group, surgical process, selling process, regulatory process, development process, and marketing strategies.
  • Proficient personal computer skills including Microsoft Office Suite.

Education/Experience Requirements

  • B.A./B.S. degree, preferably including formal studies in business. 
  • MBA or work on an MBA is preferred.
  • Minimum of 7 years of product management experience or sales experience preferably in healthcare.
  • Minimum of 2 years experience of managing others.
  • Experience working with traditional marketing concepts, marketing strategies, product promotion, market analysis, and forecasting.  Experience in implantable medical devices is preferred.
  • Orthopaedic experience is preferred.
  • Experience in both Sales and Commercial Marketing is preferred.

Travel Requirements

Up to 30%

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