How To Blog Like an Inbound Marketing Superstar [eBook]

Table of Contents

Do You Blog?

Did you know companies that do Inbound Marketing and that blog get 55% more visitors than companies that don’t? 

 

Blogging Drives Lead Generation and Sales Results


Or that Business-to-Consumer companies that blog get 88% more leads than those don’t.   Perhaps you might be interested in knowing that Business-to-Business companies get 67% more leads than those don’t.

 

82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result.

 

(HubSpot State of Inbound, 2013)

 

 

BloggerBlogging is a Key Skill

 

If you’re like me, you pay attention to the numbers. 

 

It comes from having been a C-130 Flight Engineer, where you pay attention to a continuous flow of numbers spewing out of your environment, much like a website delivers a continuous flow of data, whether it is generating traffic or not.  

 

How do you get your website to generate that continuous flow of data?  Afterall, there are billions of websites, how will yours generate any useful traffic.  There are several “Best Practices’, that if followed consistently, will help you achieve ‘superstar’ status:

 

  1. Your blogging has to be highly targeted around your ‘overall marketing and sales story’.  

    In short, you’re really a vertically integrated publisher, and your blog will hit a multitude of channels, each of which will bring in a massive flow of data and ultimately leads.

  2. Your blog should be about your Long Tail Keywords and your value content. 

    This doesn’t mean that you should just repeat what is in the content, but rather add to it, explain it, make it more valuable from blogging.

  3. One of the key tasks you have as a blogger is listening rather than writing. 

    This really means that you have to talk to your prospects, leads, customers and read other related blogs to get blog ideas.

  4. Frequency of blogging has a huge influence on the success of your blog. 

    Though it can seem overwhelming, you should be producing 16 to 20 blogs a month, and if you want to hit this target, you will need to do some serious planning, including around keywords, Titles, Calls To Action (CTA) and Content offers. 

    You should make blogging a part of as many people’s job description as possible in your company.

  5. Don’t forget about curated content.

    But make sure you are adding value to whatever you curate, including videos. 

    Most people are flattered you want to use their content, but you have to give to get.

  6. Make yourself an editorial calendar.  There is an old saying, failing to plan is planning to fail.  The calendar will help make sure you stay focused.

  7. Make sure you have a well integrated Social Media sharing capability, and of course, a well developed social media presence you can leverage.

  8. Learn to write Newspaper Style Headlines

    There are many guidelines out there on how to do it, including some great resources such as the Hubspot Blog Title Idea Generator and from the Advanced Marketing Institute. 

    What this means is that there proven ‘models’ you can follow when it comes to headlines but you then have to tailor your story to match the headline style.  It gets easier with practice.

  9. Learn to format to both draw attention and to walk your reader through the blog in a planned fashion. 

    Ideally, make your blog entertaining and actionable. 

    Your reader should be able to see at a glance what the blog is about by a simple glance at your highlighted words.

  10. Finally, you will want to make sure your E-Mail signature includes a clear link to your blog.  You might want to use the FREE Hubspot e-mail signature generator to create one you can use everywhere, including with Hubspot CRM.

 

Last but not least, you will want to measure your blog, including, viewers, click-throughs, subscribers, leads generated, Inbound Links generated and more generally, optimization. 

Want to take a deep dive into blogging (and you should), then get our introductory guide to business blogging.

 

Inbound Marketing, Business Blogging

 

People who read this also read: 

15 Inspirational Ways to Stimulate Your Blogging Routine

 

Don't Forget to Leave a Comment!

We hope you found the key point from our blog about the importance of blogging to be interesting and valuable. But we want to hear from you! Leave a comment and let us know what you think. Have you experienced success with blogging in the past? Did you learn something new from our blog? Additionally, we want to know what else you might want to read about relevant to this topic. Your comments are extremely valuable to us and other readers, so please don't hesitate to share your thoughts and ideas. We look forward to hearing from you!

 

  

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Lonnie D. Ayers, PMP

About the Author: Lonnie Ayers is a Hubspot Certified Inbound Marketing consultant, with additional certifications in Hubspot Content Optimization, Hubspot Contextual Marketing, and is a Hubspot Certified Partner. Specialized in demand generation and sales execution, especially in the SAP, Oracle and Microsoft Partner space, he has unique insight into the tough challenges Service Providers face with generating leads and closing sales using the latest digital tools. With 15 years of SAP Program Management experience, and dozens of complex sales engagements under his belt, he helps partners develop and communicate their unique sales proposition. Frequently sought as a public speaker in various events, he is available for both inhouse engagements and remote coaching.
Balanced Scorecard Consultant

He also recently released a book "How to Dominate Any Market - Turbocharging Your Digital Marketing and Sales Results", which is available on Amazon.

View All Articles by Lonnie D. Ayers, PMP

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