Blog of SAP Business Intelligence Insights & Information - Lonnie Ayers, CEO and SAP Certified Consultant

3 Multi Channel Marketing Lessons Learned Catching the Big One

  

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Time for another fish tale.  I swear this one is true (so you know it is).  When I was growing up, I worked with my dad drilling water wells on an cable tool rig, and whenever we would happen to be drilling next to a fish’in hole, I would drop a line in the water.  One day, I was using a purple artificial night crawler, which to a Big Mouth bass,  must have been like catnip. 

  Purple Nightcrawlers Image Courtesy of Creative Commons

This particular day, I had caught a small 1.5 pound Big Mouth bass while fishing in a small pond down by Blue Creek, located in the boon docks of Southern Indiana (but the specific location shall remain secret, because if I tell you, well, you know).  Just as I got the fish about a foot and a half up on the bank of the pond, a huge (to me, anyway) 3 pound 4 once Big Mouth bass jumped out of the water onto the fish I had already caught and got hooked on the purple night crawler.  So, I had a two’fer, I caught two nice bass, with just one cast. 

 What are the inbound marketing lessons learned:

1. Carry a camera, cause no one will believe that story (but it is true; but back then they hadn’t invented mobile phones with built-in cameras, that I knew of)
2. If you have the right offer, you can attract (inbound means they come to you) the big fish. If you are using multiple marketing channels, in my case, a live fish and an artificial purple night crawler at the same time, you need a simple way to measure your results.
3. The right offer is sometimes hard to come up with.  Was the big fish trying to eat the little fish and just accidentally got caught on the purple night crawler or was the big fish really trying to eat the worm?
   
   

Whale of a Tale Image Courtesy of Creative Commons

In a previous ‘tale’, I explained the importance of fishing where the fish are.  I think that if you truly want to eat everyday, you want to have the fish come to you, and if you are really good, they will basically jump in the pan for you.

Someday, I will tell you how I almost got run over by a deer (a whole new way to hunt).

Thanks

  Lonnie D. Ayers, PMP

  President, SAP BW Consulting, Inc.

  Lonnie.Ayers@SAPBWConsulting, Inc.