Understand CRM Based Marketing and SAP BW
Did you know youtube has served 1,000,000,000,000 (One Trillion) videos? Or that hundreds of millions of people already engage with brands on social media channels such as Facebook and Twitter. SAP is shooting to have 1,000,000,000 (One Billion) customers. Big numbers, but how do you use them? One of the key ways is with Customer Relationship Management (CRM) coupled with high performance analytics based on SAP BW.
But that is at the top level of the sales channel. We also see a need for multi-channel marketing strategies. For instance, many major brands need to reach their customers and prospects via various channels, including:
- Social Media
- Mobile marketing,
- Print Advertising
- Inbound and Outbound marketing
- Event based marketing
SAP CRM can help marketers design and manage marketing strategies that address each of these channels. However, there is still a need for a solution that leverages highly focused knowledge of specific industries, their specific offering, and highly focused cross-platform capability. That solution exist and when coupled with very focused analytics, can help you achieve a Positive Marketing ROI with a high degree of confidence.
Last year, in the U.S. alone, more than $150,000,000,000 was spent on mobile advertising. That is up from $50,000,000,000 just 2 to 3 years ago. Similar numbers are happening in Europe and Asia. If you don’t have a mobile strategy that fully leverages both SAP CRM, BW, and Cross-Channel, write-once, publish everywhere technology, we have some key Cross-Channel Marketing Tips to get you started.
Lonnie D. Ayers, PMP
President, SAP BW Consulting, Inc.