May, 2012 | SAP BW Consulting|SAP Project Management|My Blog
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Blog of SAP Business Intelligence Insights & Information - Lonnie Ayers, CEO and SAP Certified Consultant

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10 Shortcuts to Mastering Multi Channel Marketing

  
  
  
  
Glowing Fish

It’s tough out there.  Fukishima is leaking, the fish are glowing (see below).  The Euro is deflating like a popped balloon.  The banks are broke, and the financial crisis just rolls on and on.   Retail sales are down, in Spain, for the past 22 months in a row.  Sounds pretty grim. 

How To Leverage SAP BW in a Multi-Channel Marketing Campaign

  
  
  
  
Multi Channel KPI Tree resized 600

Want to utilize a multi channel marketing system.  What is a Multi Channel System?  Why would you want to use one?  How would you best use multi platform marketing system?

SAP Project Implementation and Review of How To Measure Anything

  
  
  
  
Project Cancellation

Just finished reading a great book, “How to Measure Anything”, by Douglas W. Hubbard.  For anyone who is rusty on statistics, but needs useful knowledge now, without taking a bunch of college stat courses, this is a great place to start.  As a  Senior SAP Project Manager, I am always looking for better ways to get customers to Go-Live quicker, with less risk.  As such, and after exploring his great website, I did find one particularly disturbing graph, recreated here:

How To Understand SAP Modules Without Spending a Fortune

  
  
  
  
SAP Modules

Do you ever wonder just what is in the SAP box?  With so many SAP modules forming part of the core ERP solution, it can be very difficult to truly understand what SAP Modules are available and which ones do what.   I have been surprised many times by both prospects and customers asking me just what SAP does.  To answer that, I built a mindmap that allows you to drill-down SAP Module by SAP Module, to explore the entire solution.  If you are an old SAP hand, this is probably not news to you.  

Leverage SAP BW to Increase Supply Chain Inventory Accuracy.

  
  
  
  
request-bw-support

If you run a warehouse, you are, no doubt, worried about inventory accuracy.  If you run more than one warehouse, you probably have a few grey hairs from trying to fix Inventory Problems.  What about if you form part of a global Supply Chain, that may stretch from a factory in China to a distribution center in Seymour, Indiana?  If you're currently running a warehouse with an inventory accuracy of 95%, with a confidence interval of 95%, you might find what you need on the shelf, most of the time. 

How To Segment Your Customers using SAP BW and CRM

  
  
  
  
rstg_bupa Lead Segment BuilderEvery marketer is constantly consuming information about their prospects and customers.  Unfortunately, prospects and customers like to play Hide-N-Go seek with their personal information.  That is what makes effective marketing so challenging.  How does the SAP CRM System leverage the capabilities of SAP BW to slice and diceprospect data for effective segmentation of their business partners (which is what SAP calls most everybody that has anything to do with your business):?

 

How Smart Meter Benefits Get Turbo-Charged with Analytics

  
  
  
  
Smart Meters

Though I have often had to present on the subject of SAP Industry Solutions, such as the Utility Industry and more specifically, on Smart Meters, until very recently, I had not been able to watch a consumer in action actually using a Smart Meter.  Why would I be interested, and why should you be?

Leverage SAP BW in Multi Channel Marketing

  
  
  
  
Competitor

Sales down?  Competitors barking at your heels?  No light at the end of the marketing tunnel?  Sales screaming for not just leads, but highly qualified leads?   Account Executives having trouble planning their sales and working their plan? 

Understand CRM Based Marketing and SAP BW

  
  
  
  
Marketing Strategy

Did you know youtube has served 1,000,000,000,000 (One Trillion) videos?  Or that hundreds of millions of people already engage with brands on social media channels such as Facebook and Twitter.  SAP is shooting to have 1,000,000,000 (One Billion) customers.  Big numbers, but how do you use them?  One of the key ways is with Customer Relationship Management  (CRM) coupled with high performance analytics based on SAP BW.

Is IT Consulting distinct from SAP BW Consulting?

  
  
  
  
download-our-top-10When you deal with a SAP project, you will quickly learn that it is generally a Business Project, not an IT project, or so SAP will tell you.  Is that true, or is it simply an IT Consulting project in disguise?  I would say that it is a bit of both, but that if you wanted to compare an IT Consulting Project to a SAP BW Project, you would come up with the following list of similarities and difference

 

Working with SAP BW Consulting

  
  
  
  
Creative Commons Monkey Swinging in a Tree

Working as a SAP BW consultant reminds me of when I was a young boy in Indiana, growing up next to the state’s largest state park.  My brother and I spent hours and hours each week playing on a grapevine swing playing rescue in that park.  That activity has been repeated on a daily basis since we incorporated our business, SAP BW Consulting, Inc.

How To Learn Advanced Data Warehouse Concepts by Using Aggregates

  
  
  
  
SAP BW Aggregates

Are you, like so many SAP BW users, suffering from sluggish performance?  Don't really have a big budget for SAP HANA yet or even SAP BIW Accelerator?  Don't feel unique!

Understand Why Your Data Modeling Must Rock.

  
  
  
  
request-sap-bw-consulting-naming-convent

They say, live and learn.  I say, if you are trying to merge two different IT systems, such as i2 and SAP, you better learn how the data models of the systems look if you hope to survive and thrive.  During one of my more challenging ‘rescue projects’, we were using SAP as the Order Management System and i2 as the Transportation Management system.  The client was the world’s 2nd largest retailer, and the business case was strong-but could essentially be boiled down to ‘fill the trucks up’, which, ultimately, we did. 

How is IT Consulting distinct from SAP BW Consulting?

  
  
  
  
request-sap-consulting-support

When you deal with a SAP project, you will quickly learn that it is generally a Business Project, not an IT project, or so SAP will tell you.  Is that true, or is it simply an IT Consulting project in disguise?  I would say that it is a bit of both, but that if you wanted to compare an IT Consulting Project to a SAP BW Project, you would come up with the following list of similarities and differences.

What are 2 Primary Focus Areas for SAP Airline Customers?

  
  
  
  
request-bw-help

There are a couple of key focus areas for airlines:

Learn What SAP Supported Procurement Needs Airlines Have

  
  
  
  
Airline Procurement resized 600

So there you are, o’dark thirty and your flight is about to take off.  Do you have any idea what types of services a  typical airline procures to make that flight happen, besides buying or leasing the plane in the first place? 

Understand the GRC Pain Points of SAP A&D Manufacturers

  
  
  
  
AD Stake Holders resized 600

What do today’s Aerospace & Defense companies worry about when it comes to Global Risk and Compliance (GRC)?  We have found that the various stakeholders share these pain points

Know Production Project Management versus SAP Project Management.

  
  
  
  
C-130

So there I was, a young maintenance officer in a major depot maintenance facility, and the paint shop had once again screwed up a paint job.  The QA on it had come back as having too rough a paint.  The colonel said it should be as smooth as a baby’s butt to the feel.  I, of course, being of sound mind and body, said I did not have a baby’s butt available for reference.

Execute Your SAP Projects Better, Cheaper, Faster

  
  
  
  
download-sap-project-managementNow that you have bought SAP, you might be wondering about the SAP Project Management Implementation Methodology, known as ASAP or Accelerated SAP.  Though much has been written about it, and SAP provides training on it, I have found that there are some key tips you should be aware of that come only from experience, i.e., having been the Project Manager on a large number of projects.  I have made a series of videos on each phase of the SAP ASAP implementation methodology to ensure your projects are executed, Better, Cheaper, Faster.

 

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